Hibiscus Export: Exploring Nigeria’s Billion Naira Crop

Discover how hibiscus, Nigeria’s billion-naira export crop, is making waves in the global market. This flower, widely known for its use in teas, beverages, cosmetics, and pharmaceuticals, has positioned Nigeria as one of the top producers worldwide. In this video, we explore the entire journey of hibiscus—from cultivation by local farmers to processing, packaging, and […]

Discover how hibiscus, Nigeria’s billion-naira export crop, is making waves in the global market. This flower, widely known for its use in teas, beverages, cosmetics, and pharmaceuticals, has positioned Nigeria as one of the top producers worldwide. In this video, we explore the entire journey of hibiscus—from cultivation by local farmers to processing, packaging, and export to major international markets like Mexico, Europe, and Asia. We highlight the economic impact of hibiscus farming, the lucrative opportunities it offers for both small-scale and large-scale investors, and the challenges faced in the export process.