Hollandia harps on dairy use in northern states

CHI Limited, producer of the Hollandia Evaporated Milk and Hollandia Yoghurt dairy brand, said the company is deepening connection with consumers of the product in Northern Nigeria to promote dairy consumption for improved health. In a statement yesterday, the firm said it launched various media strategies towards reaching out to consumers especially in a relatable […]

CHI Limited, producer of the Hollandia Evaporated Milk and Hollandia Yoghurt dairy brand, said the company is deepening connection with consumers of the product in Northern Nigeria to promote dairy consumption for improved health.

In a statement yesterday, the firm said it launched various media strategies towards reaching out to consumers especially in a relatable language.

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According to a cross-section of consumers who spoke with its representatives in Jos, Plateau state and Wuse in Abuja, the products resonate with their local needs and way of life.

In Jos, it was observed that Hollandia Evaporated Milk is popular with local tea sellers (Mai shai). Musa Bello, a marketing executive with Bestcom Ventures, said at such tea joints, he also preferred to be served with Hollandia yoghurt.

“Upon enquiry, I was told by Alhaji Idris, my favourite tea seller, that Hollandia Evaporated Milk was preferred.”

Samson Gonsum, 38, who lives in Abuja said the ongoing Hollandia campaign is creating impact in the capital city, noting that, “Hollandia has done well in communicating its value to us the consumers in the north. We are glad about the brand’s ability to communicate and relate with our lifestyle here.”

The Marketing Director, CHI Limited, Toyin Nnodi, said the strategies enable Hollandia to maintain and connect with consumers in Northern Nigeria.

“We are thrilled to continue to impact the lives of our consumers in Northern Nigeria, with whom we have developed a strong connection as a result of the role we play in their daily lives with the dairy nourishment our brands provide,” she said.