Honda rolls out ‘purchase palliatives’

Honda Automobile Western Africa Ltd (HAWA), the company that assembles a range of Honda cars for the Nigerian market, has unveiled a new sales/after-sales package in collaboration with its partner, THP Limited (The Honda Place). Tagged Honda Extra Awoof Offer, it was designed in reaction to the prevailing harsh economic realities while covering the latest […]

Honda Automobile Western Africa Ltd (HAWA), the company that assembles a range of Honda cars for the Nigerian market, has unveiled a new sales/after-sales package in collaboration with its partner, THP Limited (The Honda Place).

Tagged Honda Extra Awoof Offer, it was designed in reaction to the prevailing harsh economic realities while covering the latest models like Accord, CR-V, Pilot, among others.

The Head, Sales, Marketing & Logistics Department, Mr. Remi Adams, in an interview with newsmen in Lagos, disclosed that the incentivised package was designed to empower Honda lovers and intending buyers to own new cars and keep them in constant motoring condition in these difficult times.

Adams explained that the high points of the Honda Extra Awoof Offer include discounted price tags and an unmatchable service plan backed by a manufacturer’s warranty.

Adams disclosed that the ‘secret’ behind HAWA being able to slash car prices at a time the competitors are upwardly adjusting theirs according to market forces, lies in targeting volume sales and reducing profit margin.

And that is not all the cheery news in the promo, because nothing can be more exciting to a car owner in the prevailing economic crunch than an industry-first five-year free service, including labour and replacement parts, which Honda is wooing its teeming lovers with.

He stated that the free service for five years comes with the Honda Genuine Motor Oil (HGMO)  – same oil the cars leave the  factory with, “and something they can’t buy from the open market.”

This, he stated, was in addition to the five-year manufacturer warranty –  a component of the offer which, along with the free service benefit for the same period, guarantees peace of mind to owners.

He said, “We are mindful of the fact that in the present economic situation, where the costs of everything, including vehicles, fuel, and auto parts, among others, are rising daily, it may not be enough to reduce car prices alone”.