How digital ecosystems will re-shape markets, create ‘We Economy’ – Accenture

According to Accenture Technology Vision 2015, pioneering enterprises are tapping into a broad array of other digital businesses, digital customers and even digital devices at the edge of their networks to create new digital “ecosystems.”These leading companies have already begun using technology to transform themselves into digital businesses and are now focusing on combining their […]

According to Accenture Technology Vision 2015, pioneering enterprises are tapping into a broad array of other digital businesses, digital customers and even digital devices at the edge of their networks to create new digital “ecosystems.”
These leading companies have already begun using technology to transform themselves into digital businesses and are now focusing on combining their industry expertise with the power of digital to reshape their markets. These businesses see great potential to make a difference – and a profit – by operating as ecosystems, not just as individual corporate entities, and driving the emergence of the “We Economy.”
This shift to the “We Economy” was confirmed in a related Accenture global survey of more than 2,000 IT and business executives, which found that four out of five respondents believe that in the future, industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems.
While 60 percent of those surveyed said they plan to engage new partners within their respective industries, 40 percent said they plan to leverage digital partners outside their industry and 48 percent said they plan to engage digital technology platform leaders.  
According to the Managing Director Technology Group, Accenture Nigeria, Niyi Tayo,  “In last year’s Technology Vision report we noted how large enterprises were reasserting leadership in their markets by adopting digital to drive their processes more effectively and transform how they go to market, collaborate with partners, engage with customers and manage transactions.”
Tayo said  “Now that digital has become part of the fabric of their operating DNA, they are stretching their boundaries to leverage a broader ecosystem of digital businesses as they shape the next generation of their products, services and business models to effect change on a much broader scale.”