How I built my business via social media — Entrepreneur

Chinedu Daniel Akanigwo, popularly known as HairbyHairboy, has explained how he built his business through social media, citing his early exposure to commercial activities in Lagos and his decision not to pursue university education. In a statement he signed, Akanigwo said growing up in Lagos influenced his interest in entrepreneurship and helped shape his understanding […]

Chinedu Daniel Akanigwo, popularly known as HairbyHairboy, has explained how he built his business through social media, citing his early exposure to commercial activities in Lagos and his decision not to pursue university education.

In a statement he signed, Akanigwo said growing up in Lagos influenced his interest in entrepreneurship and helped shape his understanding of customer engagement.

Born on November 4, 2001, in Lagos, he said he spent much of his formative years in the city, where major commercial hubs such as Balogun Market, Computer Village and Trade Fair Complex exposed him to daily business activities.

According to him, the experience contributed to his decision to explore entrepreneurship at an early stage.

Akanigwo said he attended Prime Foundation Primary School before proceeding to Busy Brain Secondary School in Lagos.

After completing his secondary education, he chose not to enrol in a tertiary institution, saying he preferred to focus on building a business career.

“For some young people, especially in digital sectors, the market now offers opportunities that do not necessarily require a university degree,” he said.

He said he began using social media for business purposes in 2016 at the age of 15, at a time when online transactions were still gaining acceptance among many Nigerians.

According to him, one of the major challenges at the time was convincing potential customers to trust online businesses.

“At that stage, selling online was as much about building trust as it was about the product itself,” he said.

Akanigwo added that consistency, customer relations and visibility on social media contributed to the growth of his business over the years.