Hyundai Nigeria dismisses fuel economy claim

Mr Parvir Singh, group managing director, Stallion Motors Limited, owners of the franchise, who spoke in Lagos over the development, expressed commitment of his principals to the quality of shipments to Nigeria. Singh said “the recent bogus fuel-economy claims by Hyundai officials in the United States resulted from ‘procedural errors’ in internal fuel economy testing […]

Mr Parvir Singh, group managing director, Stallion Motors Limited, owners of the franchise, who spoke in Lagos over the development, expressed commitment of his principals to the quality of shipments to Nigeria.

Singh said “the recent bogus fuel-economy claims by Hyundai officials in the United States resulted from ‘procedural errors’ in internal fuel economy testing that has since been addressed.”

He exempted products in Nigeria from frivolous claims, noting that the dealership in Nigeria need not make gratuitous claims to co-opt patrons because Hyundai vehicles are engineered with top precision for effective performance.

According to him, shipments to Nigeria originate from Hyundai’s largest integrated automobile manufacturing facility in Ulsan – Korea.

Mr Singh said Hyundai is keen on reinforcing its brand management activities to fulfill its vision of becoming world’s most beloved automotive company, rather than being the largest.

He said Hyundai new brand campaign ‘Live Brilliant’ is intended to illustrate how premium Hyundai models will impact in every customer’s life.

According to him, the new Hyundai slogan complements Hyundai’s accompanying catchphrase, ‘New Thinking, New Possibilities’ which is focused on enhancing Hyundai’s new brand direction.