I never thanked Jonathan for ‘bringing Facebook to Nigeria’ – Maku

Maku said the context of many things said on the internet or on social networking sites are easily and regularly misconstrued. “And you should remember that a lot of things are said one way and come out meaning another entirely, owing to the spur-of-the-moment nature of conversations.” When asked about the fate of the ‘Re-Branding […]

Maku said the context of many things said on the internet or on social networking sites are easily and regularly misconstrued. “And you should remember that a lot of things are said one way and come out meaning another entirely, owing to the spur-of-the-moment nature of conversations.”

When asked about the fate of the ‘Re-Branding Nigeria’ project that was embarked upon by his predecessor, Dr. Dora Akunyili, Maku said what Nigeria needs is not re-branding. After he lauded her efforts, he said: “No matter how colourful the packaging is, or how attractive, if the product is low-quality, then it is pointless.”

Maku added that while no-one is ditching anything, “We will certainly need to work on the product and improving it, before the branding continues.” Maku added that what Nigeria needs – and what the government will put up – is a ‘National Conversation’ that will improve the orientation and character of Nigerians, making any kind of re-branding an easy sell.