IMAX, Filmhouse sign agreement

“Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realise this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers,” Kene Mkparu, Filmhouse Cinemas’ boss, said.   “As we continue our aggressive expansion plans, IMAX will serve as an anchor attraction in our multiplex in Lagos, […]

“Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realise this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers,” Kene Mkparu, Filmhouse Cinemas’ boss, said.   
“As we continue our aggressive expansion plans, IMAX will serve as an anchor attraction in our multiplex in Lagos, redefining the premium cinema experience in Nigeria. We are proud to be the first to introduce IMAX in the country and look forward to broadening its reach,” he added.
Quoting recent reports which estimate that Nigeria’s entertainment and media revenues will reach an estimated N1.6 trillion ($8.5 billion) by 2018 – more than doubling from 2013, IMAX, EMEA president, Andrew Cripps, said: “We are delighted to join forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion in Africa.”
He added that: “As the biggest economy on the continent and a market that is extremely under-screened, we believe that together with Filmhouse we can seize the mutual growth opportunities that exist in Nigeria and bring the world’s most immersive cinematic experience to more audiences across the country.”