ISB Originals expands with maison, new collection

The New ISB Originals collection showcases a wide range of stylish and versatile pieces designed to embody the vibrancy of street culture. The wears designed and put together by the Creative Direction of Clement Joseph popularly known as Isoko Boy was birthed out of the desire to create something that stands out. In his words […]

The New ISB Originals collection showcases a wide range of stylish and versatile pieces designed to embody the vibrancy of street culture. The wears designed and put together by the Creative Direction of Clement Joseph popularly known as Isoko Boy was birthed out of the desire to create something that stands out. In his words he shares that, “The dream wasn’t to fit in. It was to build something that stood out. Something ours.”

The launch of the collection also witnessed the opening of the ISB Originals Maison, Lekki which is the first of its kind when it comes to street wears in that area. The Maison stands as more than just a retail space but more of a cultural hub where fashion, creativity, and community intersect. It’s unveiling not only introduced a fresh wave of innovative streetwear pieces but also positioned Lekki as a growing hotspot for contemporary fashion movements in Nigeria.

Another major highlight of the Maison’s opening was the boxing bout that had two contestants fight for the ISB Originals TW12 Love Hoodie Jacket. Dressed in ISB Originals UTILITY SPORT SHORTS both went head to head to win the grand prize but as usual in bouts such as this a winner emerges and takes the grand prize after a neatly launched knock out punch.

Aside from the walk-in store, the brand also runs a seamless online platform where customers can check out the latest collections, place orders, and have them swiftly delivered to their doorstep. This digital extension ensures that ISB Originals is not just limited to in-store experiences but also accessible to fashion lovers across different locations. By combining convenience with style, the brand makes it easier for customers to secure their favorite pieces without hassle, further strengthening its connection with a wider audience.

Celebrities, friends, guests and many more also had a good time at the opening with notable faces such as Odumodublvck, Yhemo Lee, Erigga and Cubana White Lion in attendance.