Jabi Lake Mall parley Que Concept for Men’s Fashion Week 2024

The Jabi Lake Mall in partnership with Que Concepts held the 3rd edition of Men’s Fashion Week Nigeria (MFWN) and the 9th edition nationally. This event which took place from August 9th to 11th, showcased over 35 talented designers from Nigeria, Africa, and Europe. The representative for Jabi lake mall, Abiola Oparinde, said that as […]

The Jabi Lake Mall in partnership with Que Concepts held the 3rd edition of Men’s Fashion Week Nigeria (MFWN) and the 9th edition nationally.

This event which took place from August 9th to 11th, showcased over 35 talented designers from Nigeria, Africa, and Europe.

The representative for Jabi lake mall, Abiola Oparinde, said that as the organizers of MFWN, the organisation aims to promote Africa’s emerging and elite fashion designers, menswear dealers, manufacturers, and retailers.

He said that the festival is designed to redefine the future of fashion by integrating African menswear into the global fashion scene.

“This year, the Jabi Lake Mall x MFWN Fashion Festival served as a premier platform for designers and manufacturers to gain international exposure.

“Nestled by the beautiful Jabi Lake, the mall provides an inviting atmosphere for visitors to enjoy shopping, dining, and entertainment. This year’s fashion week will highlight African heritage, with a special focus on Northern Nigeria, reflected in our daily themes: Friday -Shagali, Saturday- Dangata, and a Sunday Private Viewing at Vento Furniture Showroom, featuring refreshments courtesy of Istanbul Restaurant & Cafe.

“The vision behind this partnership is to celebrate and elevate African fashion while simultaneously building capacity for the future through innovative Masterclasses and Mentorship platforms. A prime example is the maiden Design Man Competition, designed to ignite the entrepreneurial spirit among Nigerian youth,” Oparinde said.

He said that the Jabi Lake Mall’s collaboration with Que Concepts will prove to be immensely impactful, by helping young models to grow and excel within the fashion industry.

“All involved parties are proud to witness this remarkable journey and accomplishments, supported by the vibrant and dynamic atmosphere of Jabi Lake Mall.

“We would like to extend our heartfelt gratitude to our sponsors: Vento Furniture, Istanbul Restaurant & Cafe, Infinix Mobile, and all our media partners for their invaluable support.

The Future of Fashion is Nigeria, Africa,” he said.

During the final day of the conclusion of the Men’s Fashion Week 2024, with other African nations like Ghana, Togo, Benin Republic, Côte d’Ivoire, Senegal and Nigeria; this year fulfilled stunning promises of a three day spectacle filled with celebrations of creativity, innovation, and vibrant expression in African/Nigerian men’s fashion.

As guests, supporters and sponsors alike witnessed the revolving landscape of fashion, it became more imperative that African/Nigerian men’s fashion must begin to take centre stage, transcending traditional attire of shirts and pants to embrace a broader spectrum of creativity, colour, and vibrancy.

For years men’s fashion has long been characterised by a limited palette of clothing options, primarily revolving around formal shirts, pants, suits and on occasion traditional attires without showing the best of our heritage and values.

According to Santiago Roberts, the founder and curator of Men’s Fashion Week Nigeria, “The Men’s Fashion Week in Nigeria serves as a powerful platform that demonstrates how men can step beyond these boundaries, with brilliant designers are increasingly experimenting with bold patterns, draped silhouettes, and mixed fabrics, we must learn to open doors towards innovative styles that reflect the diverse identities of men in Nigeria and Africa as a whole.”

This year’s event which embodied three days of simply stunning designs showcased an array of designers who were clearly committed to exploring the fusion of traditional African aesthetics with modern elements.

From vibrant regal English wears fit for kings to stunning combos that screamed boyish yet stylish charm to decadent ‘agbada’ styles infused with local motifs as well a jewellery, paired with heart pumping music that kept the audience glued to the recording apps on their phones, none dared to miss each walk and prowess of the models elegant yet powerful steps.

Also, Mr, Bamidele Akande, the Retail manager of Infinix Nigeria said that since the evolution of fashion emerged in Nigeria/Africa, it became more pronounced that Africans are clearly immersed in a tapestry of colours and cultures, where fashion increasingly becomes the much needed reflection of diversity and storytelling for the present and future generations.

He said, “The need for creativity in men’s fashion cannot be overstated; it is a way to challenge norms, evoke emotions, and tell stories.”

Audience members were also presented with gifts from Infinix Nigeria presented by Kate Ezimefula in charge of display and visibility, Vento Furnitures as well as delicious bite sized social media worthy picture treats by Istanbul Café.