Khuraira Cosmetics relaunches Abuja affiliate program to empower women, youth through digital innovation

Abuja witnessed a vibrant celebration of entrepreneurship and inclusion as Khuraira Cosmetics, a Made-in-America beauty brand founded by Nigerian entrepreneur Khuraira Musa, relaunched its brand and introduced a digital Affiliate Program during a Makeup Faire designed to create sustainable income opportunities for women and youth.   The event drew high-level endorsements from government representatives, underscoring […]

Abuja witnessed a vibrant celebration of entrepreneurship and inclusion as Khuraira Cosmetics, a Made-in-America beauty brand founded by Nigerian entrepreneur Khuraira Musa, relaunched its brand and introduced a digital Affiliate Program during a Makeup Faire designed to create sustainable income opportunities for women and youth.

 

The event drew high-level endorsements from government representatives, underscoring its alignment with Nigeria’s broader economic empowerment agenda.

 

Representing the wife of the Vice President, Hajiya Nana Kashim Shettima, Dr. Saadatu Sabi Abdullahi praised the initiative as “a testament to the spirit of Nigerian enterprise and a direct response to some of our nation’s most pressing aspirations—economic empowerment for women, inclusion for our youth, and innovation with the digital economy.”

She emphasized that the program “removes the most daunting barrier to entry—the lack of start-up capital—providing a clear pathway for anyone with drive and a digital connection to build a sustainable economy.” The vision, she added, aligns with President Tinubu’s New Home Agenda, which prioritizes job creation and digital literacy.

The Minister of Women Affairs and Social Development, Imaan Suleiman-Ibrahim, represented by Princess Joan Idonije, also commended the initiative. “This is inspiring initiative which creatively blends entrepreneurship, digital innovation and youth empowerment. This is our own Nigerian brand. We will own it, we will move it, and we will leave it to become a household name,” she said.

She further highlighted the Ministry’s commitment to supporting platforms that “provide practical pathways for creativity to lead commerce and for passion to translate into sustainable livelihoods,” noting the synergy with the Ministry’s flagship Happy Woman app, which connects women and girls to mentorship, psychosocial support, and economic opportunities.

Founder and CEO Khuraira Musa described the Affiliate Program as a practical response to unemployment. “Many women and young people already own smartphones and are active on social media. This program shows them how to turn those digital tools into a source of income—ethically, sustainably, and without financial barriers,” she said.

The Makeup Faire featured live demonstrations, product showcases, networking opportunities, and on-the-spot registration into the affiliate program. Beyond beauty, Musa stressed, “This is about economic inclusion. It’s about giving women and youth a real opportunity to participate in the digital economy and generate income regardless of background, location, or startup capital.”

With strong government backing and a clear focus on digital empowerment, Khuraira Cosmetics is positioning itself not just as a beauty brand but as a catalyst for social impact, opening doors for women and youth across Nigeria.