Kwesé TV signs broadcast deal with TV One

The Pan-African entertainment company, Kwesé TV, has signed an exclusive three years broadcast deal with TV One, solely owned by Urban One, Inc. (formerly Radio One, Inc.) The deal, according to both parties, aimed at adding TV One contents to Kwesé TV programming. Created for Sub-Saharan African audience, Kwesé TV which is owned by Econet […]

The Pan-African entertainment company, Kwesé TV, has signed an exclusive three years broadcast deal with TV One, solely owned by Urban One, Inc. (formerly Radio One, Inc.)

The deal, according to both parties, aimed at adding TV One contents to Kwesé TV programming.

Created for Sub-Saharan African audience, Kwesé TV which is owned by Econet Media (a subsidiary of the Econet Group founded by the Executive Chairman Strive Masiyiwa), was inspired by the “TV everywhere” revolution.

“We are always looking for fresh, rich and entertaining content to add to our line-up, thus the addition of TV One to our bouquet is great feat,” says Econet Media President and CEO, Joseph Hundah.

“The network’s compelling and distinctive programming will help broaden and strengthen the diversity of our international content offering. We are confident TV One’s high-quality and well-rounded content will captivate viewers across the continent,” he added.

The three year partnership will see in excess of 25 of TV One’s most popular titles and series, including When Love Kills: The Falicia Blakely Story, Love Under New Management: The Mikki Howard Story, The Black List and sitcoms Born Again Virgin and Love That Girl.

With a brand promise to represent the best of African-American culture and entertainment – past, present and future, TV One content will be available to Kwesé TV viewers across the African continent. The addition of TV One programming adds a broad range of real-life and entertainment-focused original programming, classic series and movies.

“We thank Kwesé for its partnership and commitment to offering their consumers an opportunity to experience the best in African-American culture and entertainment,” says Michelle Rice, TV One’s Interim General Manager and EVP, Content Distribution and Marketing.

“We are delighted that Kwesé TV viewers will now have access to TV One’s robust slate of informative and entertaining original programming created with the urban audience in mind,” she added.

Focused on providing premium, affordable, exclusive viewing choices, Kwesé TV offers sports, music, movies, series, kids, lifestyle, faith, news and other programming.

Kwesé TV’s satellite service is currently available in Ghana, Zambia, Rwanda, Lesotho, Botswana, Kenya, Nigeria and Uganda with plans to expand the network across the continent, says Econet Media chief.

Similarly, TV One currently serves over 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult African-American viewers.