Lafarge Africa Plc unveils “Beyond Buildings” Campaign

Lafarge Africa Plc has unveiled a new thematic campaign tagged” Beyond Buildings” geared towards highlighting its impact and contributions to Nigeria’s infrastructural development. The campaign was unveiled by the Group Managing Director/Chief Executive Officer, Lafarge Africa Plc, Lolu Alade-Akinyemi in Lagos. Alade-Akinyemi emphasised how the firm has continued to shape the socio-economic development and progress […]

Lafarge Africa Plc has unveiled a new thematic campaign tagged” Beyond Buildings” geared towards highlighting its impact and contributions to Nigeria’s infrastructural development.
The campaign was unveiled by the Group Managing Director/Chief Executive Officer, Lafarge Africa Plc, Lolu Alade-Akinyemi in Lagos.
Alade-Akinyemi emphasised how the firm has continued to shape the socio-economic development and progress of the country by contributing to the construction of various structures, including iconic buildings and bridges, stadiums, hospitals, roads, and more, ultimately aiding the nation’s overall growth.

He added that the campaign highlights the firm’s innovative and sustainable building solutions capacity.

“For over six decades, beyond the manufacturing of building solutions, we have partnered in building the very foundation of Nigeria’s infrastructural development and its future. With our innovative solutions, we have made a significant contribution to our nation’s progress by providing essential building materials for numerous landmark projects.

“This also extends to the expansion of our production capacity nationwide, creating jobs and livelihoods, bringing development to communities, and introducing innovative products to meet the ever-evolving construction needs of Nigeria,” he said.

He described the campaign as a celebration of strength, innovation, history, shared success, and the power of progress, noting that it is the story of the company’s humble beginnings, which dates back to 1960 when its first factory began production.

“The Beyond Buildings campaign is the story of our vision, which is to be the leading building solutions company, driving innovation and operational excellence to create a greener planet and enable national progress. It shifts the narrative from our products to the profound impact we make on human lives. Our materials transform into national landmarks, powering jobs, livelihoods, and development across every state,” he said.

The thematic campaign ‘Beyond Buildings’ spotlights how Lafarge has been a strong and steady partner in building infrastructure that underpins Nigeria’s socio-economic progress.

“We are celebrating our enduring legacy and committing to a new era of sustainable and innovative growth. This campaign empowers us to tell that story with confidence and clarity,” he added.

The firm’s Commercial Director, Gbenga Onimowo, stressed that the premiere viewing is an opportunity to share the compelling reasons why the company’s story, ‘Beyond Buildings,’ must be told.

Onimowo stated that the campaign aims to reinforce the company’s position at the heart of Nigeria’s construction growth since independence, as demonstrated by its extensive footprint of infrastructure development across every corner of the country.

“However, our contribution is not merely about building solutions including cement, mortar, plaster of paris and readymix concrete. It’s about the shared future and the national development we actively enable,” he said.

He stated that the campaign was designed to move the conversation past the physical structures and shine a light on the socio-economic impact that the company helps create.