Lagos Fashion and Design Week debuts

The week-long show will feature a combination of fashion and design-focused activities, talent hunt for international modeling contracts and Young Designer of the Year as well as exhibitions of creative works ranging from arts, interior designs, photography, and architecture to technology, among others. The General Manager, Consumer Marketing, MTN Nigeria, Mr. Kola Oyeyemi, at the […]

The week-long show will feature a combination of fashion and design-focused activities, talent hunt for international modeling contracts and Young Designer of the Year as well as exhibitions of creative works ranging from arts, interior designs, photography, and architecture to technology, among others.

The General Manager, Consumer Marketing, MTN Nigeria, Mr. Kola Oyeyemi, at the launch said the show is aimed at grooming young designers and entrepreneurs by injecting fresh ideas into the local fashion and style industry and facilitating their steady movement up the ranks to revolutionize the industry. This, he said, is something that MTN identifies with as a company that has over the last 10 years of providing service in the country grown from being just a telecom service provider into a lifestyle brand.

Mr. Oyeyemi, who was represented by Cherry Eromosele, Senior Manager, Segment Marketing, also announced the plans and other exciting activities leading to its October commencement date.

“MTN is not just in the business of providing its customers with reliable telecom experience, we are continuously seeking different avenues to positively impact the lives of the people and communities we operate in, and fashion provides us a veritable platform which cuts across different segments of the society like age, profession, gender, religion and economic class to contribute to the development of the nation,” Mr. Oyeyemi stated.

Mrs. Omoyemi Akerele, Managing Director, Style House File, the main promoters of the event, said that the show would promote and celebrate designers who are making valuable contributions to the style industry and afford budding designers the opportunity to showcase their collections. A minimum of twenty established designers are expected to take part in the show. Another twelve young upcoming designers selected from auditions in Port-Harcourt, Abuja and Lagos will also showcase their collections during the four-day show.

She added that the winner of the Young Designer of the Year Award will be presented a brand new Hyundai Car worth N4.5million by MTN while the MTN/British Council Creative Entrepreneur of the Year will win N1million cash prize also from MTN, while the British Council will sponsor the winner to the London Fashion and Design Week. The MTN Model of the Year will also get N1million.