Lagos Fashion and Design Week finalists’ emerges
No fewer than 50 young models and 30 young designers took part in the Port Harcourt auditions while about 60 young models and 43 young designers were screened in Abuja. As expected, Lagos enjoyed the most participation with over 120 models and 60 designers vying for the coveted awards and prizes in the different categories […]
No fewer than 50 young models and 30 young designers took part in the Port Harcourt auditions while about 60 young models and 43 young designers were screened in Abuja. As expected, Lagos enjoyed the most participation with over 120 models and 60 designers vying for the coveted awards and prizes in the different categories of the competition, organizers say.
MTN, is partnering Style House Files and the British Council Nigeria to stage the show. The names of the successful candidates haven’t been made public.
According to the General Manager, Consumer Marketing, MTN Nigeria, Mr. Kola Oyeyemi, the auditions which held in Port Harcourt, Abuja and Lagos, attracted impressive number of brilliant models and designers out of whom no fewer than 19 promising models and 28 designers were chosen. Twelve of them in each category will be finally selected for the four-day show. For the MTN British Council Young Creative Entrepreneur of the Year Award, 13 semi-finalists were selected from the regional auditions.
Oyeyemi said the impressive turnouts and the creativity of the designers at the three auditions were remarkable and made the selection process very rigorous.
He added that at this point MTN and its partners on the project are satisfied with all the participants, including even those who did not make the shortlist. “It is very encouraging to see so many talented young people channelling their energy towards positive ends. MTN is proud to support this process,” said Oyeyemi. Managing Director, Style
House File, promoters of the event, said the shortlist of 19 models and 28 designers will be further screened and pruned to 12 finalists, who will take part in the fashion show with a chance to win the ultimate prize.
The winner of the Young Designer of the Year Award will be presented with a brand new Hyundai Car worth N4.5million by MTN. The MTN/British Council
Creative Entrepreneur of the Year will win N1million cash prize also from MTN, while the British Council will sponsor the winner on a tour of the London Fashion and Design Industry, and to attend the London Fashion and Design Week.
The MTN Model of the Year will also get N1million and a chance to enter for the Beth Model’s Elite Model Look Nigeria 2012. These winners according to Akerele will be decided at the upcoming MTN Lagos Fashion and Design Week.
Mrs. Akerele said, “The 12 finalists will be announced at the end of August, 2011 and those who make the final list will undergo short, intensive training course which will be organised by the British Council.”