LASAA records growth through effective regulation, digital innovation

The Lagos State Signage and Advertisement Agency (LASAA) has recorded significant growth in its operations over the last two years, driven by effective regulation, digital innovation, and improved staff welfare. The Managing Director of the Agency, Prince Fatiu Akiolu, disclosed this on Wednesday during an interactive session with senior media executives in Lagos. He stated […]

The Lagos State Signage and Advertisement Agency (LASAA) has recorded significant growth in its operations over the last two years, driven by effective regulation, digital innovation, and improved staff welfare.

The Managing Director of the Agency, Prince Fatiu Akiolu, disclosed this on Wednesday during an interactive session with senior media executives in Lagos.

He stated that despite economic challenges, LASAA had strengthened its operational capacity, improved compliance, and enhanced its contribution to the state’s internally generated revenue.

 

Akiolu, who assumed office about two years ago, said the agency had introduced several strategic initiatives, including the approval and installation of innovative Out-of-Home (OOH) advertising structures that have redefined Lagos’ visual landscape.

 

 

 

“These modern installations do not only elevate the city’s aesthetics but also raise advertising standards through improved visibility, durability, and digital integration,” he said.

 

 

 

He added that LASAA had established a Health and Safety Department to ensure structural integrity and public safety in outdoor advertising. The department, according to him, oversees billboard installations and enforces safety compliance, reducing risks of accidents and environmental hazards across the state.

 

 

 

The LASAA boss also highlighted the agency’s intensified enforcement of signage and advertisement regulations, which has led to increased revenue for both LASAA and the state government.

 

 

 

“Through diligent monitoring, enforcement, and compliance audits, we have minimised illegal signage practices and optimised revenue collection,” he said.

 

 

 

In line with its Corporate Social Responsibility (CSR) initiatives, Akiolu said LASAA had continued its flex recycling programme under the LASAA School Storm project, which converts used advertising flex materials into school bags for public school pupils.

 

 

 

“The programme not only reduces landfill waste but also supports education while promoting environmental awareness among young people,” he said. “It reflects our commitment to sustainability and responsible waste management.”

 

 

 

Akiolu further revealed that the agency had begun replacing dilapidated street directional signs across Lagos to improve navigation, safety, and urban aesthetics. “This project underscores our commitment to infrastructure renewal and enhancing the overall quality of life for residents and visitors,” he said.

 

 

 

He also spoke on the ongoing digital house numbering initiative being carried out in collaboration with other state agencies. The project, he explained, aims to assign unique and standardised numbers to all properties across the state, providing a foundation for an efficient addressing system and more organised urban planning.

 

 

 

Akiolu added that LASAA had revolutionised its permit registration process through the introduction of SAuto Automation, a digital platform that has streamlined applications, reduced processing time, and enhanced operational efficiency.

 

 

 

He reiterated the agency’s commitment to maintaining Lagos as a clean, safe, and visually appealing city through effective outdoor advertising regulation and urban beautification initiatives.