LG: Why we align consumers’ needs with innovative products

LG Electronics has said it is bringing out  innovative products because it is important to align with consumers’ needs. ‘’ It is important for organizations to put their consumers into consideration particularly companies who are saddled with responsibility of churning out goods and services to meet the need of consumers’’, the company said in a […]

LG Electronics has said it is bringing out  innovative products because it is important to align with consumers’ needs.

‘’ It is important for organizations to put their consumers into consideration particularly companies who are saddled with responsibility of churning out goods and services to meet the need of consumers’’, the company said in a statement at the weekend.

It said organizations needed to always adapt and accommodate their consumers’ consumption pattern which consistently changes from time to time.

‘’Human wants is insatiable, hence the need for companies to also put consumer’s first essentially to achieve customer retention and customer loyalty’’, it said.

Managing Director, LG Electronics West Africa operations, Mr. Taeick Son said: “Our commitment in ensuring that all our range of products from the least to the high-end are usually consumer-oriented and easily adapted effortlessly would never be compromised. We hold our consumers in high esteem that is why all our products are tailored towards meeting their ever growing needs in a satisfactory manner.”

However, to demonstrate its firm believe and commitment towards the consumers’ satisfaction, LG has imbibed the culture of subjecting all its products to a standardized testing procedure for optimum and quality output.

‘’A very good example in sight is the G6 smartphone that was taken beyond the required standard set by international bodies to determine its physical durability, which has resulted in the overall success story of the product’’, it said.