Lufthansa appoints Macaulay GM for Nigeria, Equatorial Guinea

Lufthansa has announced the appointment of Mrs. Adenike Macaulay as General Manager, Sales, Nigeria and Equatorial Guinea, Lufthansa Group. The appointment takes effect January from 1st 2019, according to the airline. Mrs. Macaulay will be responsible for all the commercial and sales activities of Lufthansa Group Airlines in Nigeria and Equatorial Guinea, being the first […]

Lufthansa has announced the appointment of Mrs. Adenike Macaulay as General Manager, Sales, Nigeria and Equatorial Guinea, Lufthansa Group.

The appointment takes effect January from 1st 2019, according to the airline.

Mrs. Macaulay will be responsible for all the commercial and sales activities of Lufthansa Group Airlines in Nigeria and Equatorial Guinea, being the first female and Nigerian to take the position.

Ms Macaulay started her career at Lufthansa in 2009 as a business analyst for West Africa, responsible for regional results analysis, market and ad hoc reporting, competitor monitoring and sales planning.

In 2010, she took over leadership of the team as Regional Marketing Manager, directing marketing activities as well as business analysis, pricing and sales support across seven regions in West and Central Africa.

Five years later, Mrs. Macaulay assumed the position of Senior Manager, Customer, Products and Marketing for Sub-Saharan Africa, directing customer relations, product management and marketing activities across Sub-Saharan Africa.

In 2017, she became Head Sales, Products and Programmes, where she was responsible for the development and optimisation of sales products, B2B incentive programmes, sales promotions and sales service processes, across the Sub-Saharan Africa region.

“I look forward to a co-operative relationship with our trade partners and continuing the good work of my predecessor in serving our esteemed passengers,” Mrs. Macaulay said.

In her new appointment, Mrs. Macaulay will be based in Lagos, succeeding Mr. Robin Sohdi, who held the position since January 2016.

She is expected to report to Mr. Philippe Saeys-Desmedt, Senior Director Sales Sub-Saharan Africa, Lufthansa Group based in Brussels, the new regional Headquarters for Lufthansa Group Sub-Sahara Africa.