Media Perspective launches Advertising Guide 2016

Media Perspective, a media independent agency, has launched its Nigerian Media Advertising Guide 2016, at a colourful event held in Lagos.  The agency’s Managing Director, Dr. Tayo Oyedeji, said the Guide is a resource material equipped with research and data compilation that gives marketing communications professionals the tools they needed to reach consumers in Nigeria. […]

Media Perspective, a media independent agency, has launched its Nigerian Media Advertising Guide 2016, at a colourful event held in Lagos.
 The agency’s Managing Director, Dr. Tayo Oyedeji, said the Guide is a resource material equipped with research and data compilation that gives marketing communications professionals the tools they needed to reach consumers in Nigeria.
“This industry is perhaps one of the most complex markets in the world. But with the launch of this book which can be described as a concise research data documentation that would help marketing professionals understand and work effectively in the Nigerian media market, then we can be rest assured that the practitioners’ burden is reduced,” he said.
 According to Oyedeji, the media advertising guide will be an annual publication with quarterly updates. He said that the idea behind the publication was for his agency to contribute its quota to the growth of the media advertising industry with relevant insights drawn from analysed data.
 Speaking on the keynote address titled, “Consumer Research and Marketing: Doing it right in Nigeria”, Mrs. Iquo Ukoh, Executive Director, Marketing Services, Nestle Nigeria Plc, applauded the initiative behind the publication of the media advertising guide.
 She further stressed the importance of research in understanding the consumer who “is the essence of all marketing activities.”
 Earlier, Mr. Biodun Shobanjo, Chairman of the Troyka Group commended the initiative of Media Perspective, even as he emphasised the need for media independent specialist agencies in Nigeria and West Africa to work for common purposes.
 On the panel of discussants who x-rayed the effects of research on effective marketing communications and advertising campaigns with both local and international case studies, were Mr. Feyi Olubodun, General Manager, Insight Communications, Mr. Jude Odia, Media Director, Media Perspectives, Dr. Oyedeji and Mrs. Ukoh.