Migo mobile sets out to bridge Nigeria’s digital gap

Migo Mobile, a new player in Nigeria’s mobile device market, has officially launched its operations in the country. The company’s mission is to provide affordable, quality smartphones and laptops to Nigerians, with the ultimate goal of bridging the digital gap in the country. According to George Evans, MD and CEO of MIGO Mobile, its focus […]

Migo Mobile, a new player in Nigeria’s mobile device market, has officially launched its operations in the country.

The company’s mission is to provide affordable, quality smartphones and laptops to Nigerians, with the ultimate goal of bridging the digital gap in the country.

According to George Evans, MD and CEO of MIGO Mobile, its focus is on bringing quality telephones at an affordable price to Nigerians, thereby being the brand that meets the needs of the common man.

Evans, who has over 20 years of experience in the telecommunications industry, stated that MIGO Mobile’s target market is the average Nigerian who cannot afford high-end smartphones.

“We want to provide a device that is not only affordable but also of high quality,” he said.

The MD, while speaking at the launching on Saturday, March 1, 2025, in Lagos, noted that it has partnered with Credit Direct to offer a buy-now-pay-later option to customers. This is to ensure that Nigerians can access quality devices regardless of their financial situation.

“The partnership with Credit Direct is a game-changer for us. It allows us to offer our customers flexible payment options, making it easier for them to own a quality device,” he said.

The company also announced plans to establish production facilities in Nigeria within the next 24 months. “We want to create employment opportunities for Nigerians and also contribute to the country’s economy,”

While speaking, Evans emphasised that Migo Mobile’s devices come with a 12-month warranty, and the company has also introduced a repair service to ensure that customers can easily access repair services.

“We understand that our customers want peace of mind when they purchase a device. That’s why we’re offering a 12-month warranty and a repair service that’s second to none,” he said.

As part of its corporate social responsibility, MIGO Mobile provides opportunities to local communities.

“We believe that everyone deserves access to quality devices, regardless of their financial situation. We are committed to bridging the digital gap in Nigeria, and we are excited to be a part of this journey.”

The brand’s MD shared the importance of customer feedback, stating that MIGO Mobile is committed to listening to its customers and using their feedback to improve its products and services.

“We want to hear from our customers. We want to know what they think about our products and services, and we’re committed to using their feedback to make improvements.”

MIGO Mobile’s launch in Nigeria is seen as a significant move in the country’s mobile device market, and the company is poised to make a significant impact in the industry.

Evans said, “We’re excited to be launching in Nigeria. We believe that our products and services will make a real difference in the lives of Nigerians, and we’re committed to being a part of this country’s growth and development.”

In addition to its affordable devices, MIGO Mobile is also committed to providing excellent customer service just as its devices are designed to meet the needs of Nigerians, with features such as long-lasting batteries, high-quality cameras, and sleek designs.

 

“We want our customers to feel valued and supported. We’re committed to providing them with the best possible service, and we’re always looking for ways to improve.

“We’ve done our research, and we understand what Nigerians want in a device. We’re committed to providing them with devices that meet their needs and exceed their expectations,” he said.

Also speaking, Joseph Osodi, Head of Key Accounts Management at Credit Direct, stated that the partnership is expected to make a significant impact in Nigeria’s mobile device market, providing Nigerians with access to affordable, quality devices.

Osodi explained that Credit Direct’s partnership with MIGO Mobile allows customers to make a 30% down payment for a device, with the remaining 70% spread over a period of six months.

“We’re offering convenience, peace of mind, and luxury at your doorstep,” he said.

Osodi also highlighted the importance of financial inclusion in Nigeria, stating that Credit Direct’s partnership with MIGO Mobile is a step in the right direction.

“We want to enable Nigerians to access credit facilities that will improve their standard of living,” he said.

Osodi added that Credit Direct is committed to providing innovative financial solutions that meet the needs of Nigerians, adding that its “partnership with MIGO Mobile is just one example of our commitment to innovation and customer satisfaction.”

The company’s commitment to Nigeria is evident in its plans to spread its tentacles across the country thereby creating jobs and stimulating economic growth.