MTN bridges device gap, introduces affordable smart feature phone
In its efforts to making access to advanced digital services a reality and bridging device gap for everyone, an Information and Communications Technology (ICT) company, MTN Nigeria has launched an affordable smart feature phone called MTN Smart. The phone designed as a compact and high-quality device is the first of its kind 3G KaiOS smart […]
In its efforts to making access to advanced digital services a reality and bridging device gap for everyone, an Information and Communications Technology (ICT) company, MTN Nigeria has launched an affordable smart feature phone called MTN Smart.
The phone designed as a compact and high-quality device is the first of its kind 3G KaiOS smart feature phone, which allows customers to upgrade from a typical feature phone with only voice and text capabilities to a fully connected device with a fast 3G internet connection, Wi-Fi, Bluetooth, GPS, dual SIM 3G capabilities.
It also has an App Store and comes pre-loaded with popular Apps including WhatsApp, Facebook, Twitter, YouTube and Google Maps among others.
The phone which boasts of two cameras, a 2-day battery life with 2000mAh battery, is powered by the SC7731EF processor, has a 2.4-inch screen, 256MB RAM and 512MB of storage while it runs on KaiOS operating system.
Speaking at the launch of the smart feature phone, the Chief Marketing Officer, MTN Nigeria, Rahul De made known that despite rising mobile phone penetration and increased data consumption, device affordability remains a significant disincentive for most Nigerians.
The MTN Smart feature phone he said is a great, affordable and tailor-made solution aimed at bridging the device gap and ensuring that every Nigerian is able to benefit from the modern, connected life.
According to him, the essence of developing the technology is to provide connectivity to a large number of people.
While he assured that the phones are available at all MTN outlets across the country, he warned against selling above the recommended price of N8,000.
Research by the GSMA, the $100-$200 price tag of a smart phone is preventing 64% of people in Africa from upgrading their phones to 3G/4G devices that can access the internet.