MTN calls for cultural rebirth across Nigeria
Leading telecommunication provider, MTN Nigeria, has advocated for cultural rebirth across the country, as Osun Osogbo Festival kicked off yesterday. In a statement signed by its Public Relations Manager, Funso Aina, the telecom giant said that it will again be supporting the Osun Osogbo festival this year as part of its efforts to promote arts […]
Leading telecommunication provider, MTN Nigeria, has advocated for cultural rebirth across the country, as Osun Osogbo Festival kicked off yesterday.
In a statement signed by its Public Relations Manager, Funso Aina, the telecom giant said that it will again be supporting the Osun Osogbo festival this year as part of its efforts to promote arts and culture in Nigeria.
The festival annually hosts thousands of local and foreign tourists as well as Osun goddess devotees at the Osun Grove located in Osogbo, the capital of Osun state. This year’s edition which started yesterday (August 9) is billed to end by August 25.
Speaking on the festival, Adekunle Adebiyi, the Sales and Distribution Executive, MTN Nigeria said: “It is always an exciting experience when we get to support festivals every year. We enrich them, make them bigger and better. Osun Osogbo is one of such festivals and we are proud to be a part of the regal event again this year.”
According to him, MTN’s support towards the Osun Osogbo Festival is part of its larger initiative tagged “KultureFest,” to make a positive and enduring impact on the country’s socio-cultural landscape.
The initiative, according to Adebiyi, aimed at preserving and projecting the country’s rich cultural heritage to the world.
“It puts various cultural festivals in the country on the international pedestal and also galvanises their potential to generate revenue for the communities and engender communal bonding.
“KultureFest is a major investment for us. We’ve been supporting festivals for over a decade now as we seek to promote culture and create affinity between the people of Nigerian communities and the MTN brand. We are picking 37 festivals across the country this year and I believe that by next year the number will increase,” Adebiyi added.
Through its Kulturefest initiative, MTN Nigeria has been a major supporter of key festivals such as Osun Osogbo, Ofala Nnewi, Argungun and Anioma, among others across the country.
It will be recalled that the century old Osun Osogbo Festival, which is a major socio-cultural event of the Osogbo people, was built around the relationship between the river goddess, Osun and the first monarch of Osogbo kingdom, Oba Gbadewolu Laroye.