MTN Nigeria’s Chief Marketing Officer quits

A marketing expert, Adia Sowho, has quit her position as the Chief Marketing Officer (CMO) for telecommunications giants – MTN Nigeria, in what sources believe was a controversial circumstance, Daily Trust can report.    Sowho became the first female CMO of MTN Nigeria in August 2021. Her professional path began in 2001 after obtaining an engineering […]

A marketing expert, Adia Sowho, has quit her position as the Chief Marketing Officer (CMO) for telecommunications giants – MTN Nigeria, in what sources believe was a controversial circumstance, Daily Trust can report.  

 Sowho became the first female CMO of MTN Nigeria in August 2021.

Her professional path began in 2001 after obtaining an engineering degree. She worked as a radio frequency engineer at US Cellular Corporation in Chicago before transitioning into management consulting at Deloitte Consulting LLP in 2007.

 A source said her exit was by mutual consent, though there was no official statement from MTN Nigeria as at press time, amidst allegations of corruption.

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But Public Relations Manager for MTN, Lakinbofa Goodluck, said Ms Adia Sowho’s exit “was mutual disengagement from MTN.”  When told that the former CMO was alleged to have resigned because of allegations of corruption against her, the MTN spokesperson insisted, “It was a mutual disengagement.”

In a related development, Ugonwa Nwoye, a C-suite executive who leads the largest customer care operation in telecommunications in Africa and the Middle East, will take over from Sowho as acting Chief Marketing Officer, in addition to her current role as Chief Customer and Experience Officer (CCXO).

Nwoye is in charge of customer operations strategy, design and implementation of the contacting service, up-sell, and support experience for all customer segments served and targeted by MTN Nigeria.