MTN raises awareness on rhesus factor, child mortality in Lagos

As parts of its Y’ello Care campaign, MTN Nigeria at the weekend sensitised Lagos residents on Rhesus Gene incompatibility in pregnant women and its impact on infant and child mortality in Nigeria.  This year’s campaign tagged "Creating A Brighter Future" featured a long walk which began at the MTN Nigeria Headquarters in Ikoyi, Lagos to Obalende […]

As parts of its Y’ello Care campaign, MTN Nigeria at the weekend sensitised Lagos residents on Rhesus Gene incompatibility in pregnant women and its impact on infant and child mortality in Nigeria. 

This year’s campaign tagged "Creating A Brighter Future" featured a long walk which began at the MTN Nigeria Headquarters in Ikoyi, Lagos to Obalende and environs.

The walk was part of its commitment to creating a brighter future under the annual employee volunteerism/CSR campaign tagged 21 Days of Y’ello Care.

The awareness was aimed at sensitising Nigerians on what the ‘positive’ and ‘negative’ markers of their blood group means.

A statement released by the telecom giant in Lagos said the Y’ello Care Campaign is a volunteerism initiative where all ‘MTNers’ (staff of MTN) across the country will volunteer in various goodwill projects around the country.

It stated that the annual campaign launched in 2007, will this year focus its effort towards ensuring a better quality of life for Nigerians.

MTN staff also educate passers-by and motorists on the gene deficiency and child mortality as they trekked from streets to streets on the Lagos Island.

Earlier in a statement, MTN Group CEO, Rob Shuter, said “MTN is passionate about the difference we can make in our communities, and 21 Days of Y’ello Care is no exception. We aim to leave a legacy and transform lives through this initiative”.

He added that it is important for the company to be responsive to its stakeholders’ needs, including working with local and national governments to address the socio-economic issues they face.

“The purpose of MTN’s youth empowerment focus is to ensure that youth, specifically those that are least advantaged, are afforded the opportunity to obtain the necessary skills, education and support to fully benefit from the opportunities that may exist in their countries, but are often out of their reach,” Shuter said.

The Y’ello Walk, which kicked off on June 1st will last till June 21, as part of the company’s yearly 21 Days of Y’ello Care Campaign. It will also feature a career fair and a youth empowerment campaign.