New Nigerian Kids TV Gets NBC License

Branama TV, a fully Nigerian children’s television channel, has commenced broadcasting services from its headquarters in Lagos. A statement signed by founder of Branama TV, Betty Dibiah, said the broadcast channel, which operates on the Startimes Network, can be watched on Channel 135. The statement said it is a children’s channel broadcasting a variety of […]

Branama TV, a fully Nigerian children’s television channel, has commenced broadcasting services from its headquarters in Lagos.

A statement signed by founder of Branama TV, Betty Dibiah, said the broadcast channel, which operates on the Startimes Network, can be watched on Channel 135.

The statement said it is a children’s channel broadcasting a variety of continental and intercontinental programmes.

It said: “It is interesting that over the past 32 years since deregulation, as the broadcast media landscape of Nigeria opened, content for children has been on the decline. Years back, there was a children’s belt on TV with quality locally produced programmes. Today, this is not the case.

“The African Charter on Children’s Broadcasting, stipulates that children should hear, see and express themselves, their culture, their language and their life experiences, through the electronic media which affirm their sense of self, community and place.

“The National Broadcasting Commission code section 4.2.2 k even speaks of 10% airtime to be allotted to children but this is not being done for various reasons. Funding is a key challenge too.”

The statement further reads: “Currently, Branama TV is working with reputable local producers to add to our ‘original’ content in addition to exceptional content we have sourced from some international organisations who are excited about this initiative.

“We are open to working with as many local producers as possible because only the best for the children and the family, can come out of such collaborations. We also have a string of in-house productions with Nigerian children as participants.”

Branama TV is the flagship project of Branama Media Limited, a broad-spectrum media production company.