Nicola Paparusso on Fashion, Inclusion, and Building Bridges Beyond the Runway

In an industry often criticized for superficial gestures towards diversity, Nicola Paparusso stands out as a visionary who has been driving meaningful change long before it became a trending topic. Born in Lecce, Italy, in 1963, Paparusso is a cultural entrepreneur, media producer, writer, and activist whose work bridges fashion, politics, and media with a […]

In an industry often criticized for superficial gestures towards diversity, Nicola Paparusso stands out as a visionary who has been driving meaningful change long before it became a trending topic. Born in Lecce, Italy, in 1963, Paparusso is a cultural entrepreneur, media producer, writer, and activist whose work bridges fashion, politics, and media with a singular mission: to amplify African and Afro-descendant voices within the global fashion ecosystem. As the founder of African Fashion Gate (AFG), he has forged unprecedented collaborations with the European Parliament and UNESCO, creating platforms that celebrate ethical fashion and social justice.

Paparusso’s commitment extends beyond advocacy. His media productions, including the celebrated Gran Galà del Made in Italy, and his mentorship of social media titan Khaby Lame, illustrate his ability to shape narratives that transcend borders. Now a fashion sociology lecturer and award-winning author, Paparusso shares his insights on the intersection of fashion, identity, and activism in this revealing conversation.

In the following interview, Paparusso discusses the origins of African Fashion Gate, the importance of ethical leadership in fashion, and how digital creators like Khaby Lame are reshaping global culture. He reflects on education’s role in cultivating awareness and his vision for a future where fashion is a genuine agent of social equity and intercultural dialogue.

Daily Trust: Nicola, you’ve been described as a cultural entrepreneur, media producer, and activist with a distinct focus on fashion’s social impact. How did your journey begin?

Nicola Paparusso: I was born in Lecce, Italy, in 1963, and from early on I realized that culture and identity are deeply intertwined. My background spans politics, media, and the arts, which helped me understand how narratives are shaped—not just by what we see on the surface, but through systems of power. This foundation led me to explore how fashion, beyond aesthetics, can serve as a vehicle for social justice and cultural diplomacy.

DT: In 2015, you founded African Fashion Gate. What was the impetus behind creating AFG?

Paparusso: African Fashion Gate was born from a clear recognition: despite the richness and diversity of African and Afro-descendant creativity, these voices remain underrepresented and often marginalized within the global fashion industry. I wanted to create a platform that not only celebrates their talent but also builds sustainable bridges with European institutions to effect real change. This is why AFG partners with bodies like the European Parliament and UNESCO—to move beyond symbolism and into action.

DT: AFG’s annual gala, La Moda Veste la Pace, has honored some of fashion’s biggest names. What does this event represent for you?

Paparusso: La Moda Veste la Pace—Fashion Wears Peace—is more than an awards ceremony. It’s a statement that fashion must be a tool for peace, inclusion, and human rights.
Honoring icons like Valentino or Naomi Campbell reflects the potential for established figures to influence change. It’s about recognizing responsibility, not just style.

DT: The Ethical Fashion Award is another initiative under your leadership. How does this award influence the fashion landscape?

Paparusso: The Ethical Fashion Award is designed to spotlight those who are not only innovative but who also adhere to principles of inclusivity, sustainability, and respect for cultural identity. Fashion can no longer be detached from its social impact. This award encourages transparency and accountability within an industry that historically lacked both.

DT: You’ve also made significant contributions to media and film. How do these mediums intersect with your vision for fashion?

Paparusso: Storytelling is at the heart of culture. Through productions like Gran Galà del Made in Italy or shorts like Racism is Not in Style, I seek to communicate narratives that challenge stereotypes and celebrate heritage. Media is a powerful tool to reach broad audiences and change perceptions about identity and inclusion.

DT: In 2024, you began managing Khaby Lame, one of the most followed social media creators globally. What attracted you to working with him?

Paparusso: Khaby represents a new kind of global storyteller. His silent comedy transcends language and borders. Managing him aligns with my belief that digital creators are redefining cultural influence. Together, we’re expanding his presence beyond social media into film and other media, ensuring his voice continues to resonate on multiple platforms.

DT: You also teach fashion sociology. How important is education in reshaping the future of fashion?

Paparusso: Education is critical. It’s where future creatives learn not just about design but about the socio-political context of fashion. At the University of Seville, I encourage students to think about fashion as a language that reflects and shapes identity and power structures. It’s about empowering the next generation to create with awareness and responsibility.

DT: Looking forward, what is your vision for the fashion industry’s role in social equity?

Paparusso: I believe fashion must move beyond surface-level diversity and embrace structural change. That means inclusive leadership, ethical production, and ongoing dialogue between cultures. Fashion can be a diplomatic force—a way to build understanding and celebrate our shared humanity. That’s the future I’m working toward.