Nigeria’s first online newsroom unveiled

A digital platform designed to connect businesses in Nigeria with national and global publicity opportunities.DavebrooPR  said the online newsroom is a product of independent research and working with various clients over a 10 month period where it discovered a clear need by businesses to communicate beyond the known traditional boundaries of print and online. According […]

A digital platform designed to connect businesses in Nigeria with national and global publicity opportunities.
DavebrooPR  said the online newsroom is a product of independent research and working with various clients over a 10 month period where it discovered a clear need by businesses to communicate beyond the known traditional boundaries of print and online.
According to its Chief Strategist, Adesida Oluwaseun, “The era of cumbersome approach to syndicating business communication is now over with the application of intelligent and interactive applications. Therefore, at the click of a button you could push your business messages to over 10,000 special interest journalists across Nigeria and in select countries especially in Ghana, South Africa, UK and United States of America.”
He said business communication as at today needs immediacy of the news, through strategic audience targeting.
He revealed that Nigerian companies have global advertising exposure but critical and timely key messages are currently limited in reach and scope. This is the void that DavebrookPr has come to fill, with support services which includes, Enhancement Solutions, logistics, MediaVintage, with branded newsletter for all registered clients as a free service.
This service is in partnership with select media houses in Nigeria and some countries.
“However, the key consideration is that most of our media partners have audience pedigree that aligns with clients’ expectations, especially in the area of telecommunications, banking, oil and gas, manufacturing and FMCGs,” he said.