Nigerian media whiz-kid to host BBA4
An Economics graduate from the University of Lagos who began his broadcast career as ‘Wild Child’ on Nigerian radio station Rhythm FM 93.7, the dynamic IK soon moved into television. A presenter on M-Net’s flagship Afro-chic lifestyle programme, Studio 53, he has also helmed two other M-Net productions: the Nigerian game show Temptation Nigeria and […]
An Economics graduate from the University of Lagos who began his broadcast career as ‘Wild Child’ on Nigerian radio station Rhythm FM 93.7, the dynamic IK soon moved into television. A presenter on M-Net’s flagship Afro-chic lifestyle programme, Studio 53, he has also helmed two other M-Net productions: the Nigerian game show Temptation Nigeria and the stand-out stand-up series Comedy Club: Live in Lagos.
IK, taking on his biggest challenge yet, says he is excited about the role, revealing that he is a huge Big Brother fan.
“I’m not sure what it is about the show but it’s almost addictive. I hate to confess it, but I remember days when I stayed up watching people in the house sleep.
“I’ve been speaking with some people involved with the production and I think it’s safe to say that a lot of thought has been put into improving everything that has been done before. We see a reflection of that in the increased prize money. I also think there will probably even be more drama in this edition because the stakes are higher. Not to mention that there are more countries.”
And, given that outside of Big Brother IK will be the housemates’ only link to the outside world, he has this advice for them: “There will be people watching critically from countries all over Africa. I think being fake would work against you. Keep it real and hope for the best. Also as much as we are all watching you, try to have some fun with it!”
However, IK will not be the only star on stage when the series is launched.
M-Net also announced that the September 6 launch of Big Brother Africa will also feature up-and-coming African sensation K’Naan.
The Somali-born, Canadian-based musician has won global attention for fusing hip hop, rap and reggae with poetic insight and a keen sense of timing. His breakout album, The Dusty Foot Philosopher, has become an international hit.
On the heel of his debut success, his second album, Troubadour, released earlier this year, has seen him build on a reputation for talent and powerful lyrics. Now, African fans across the continent will see the star in action, right on the Big Brother stage, singing his hit “Wavin’ Flag”.
Meanwhile, with fans’ eyes turning toward the house, the series and the housemates, there is another ‘eye’ currently stealing the spotlight…the newly designed Big Brother Revolution logo!
One of the images most associated with the show, every season the Big Brother eye gets a make-over and this year, it is bolder than ever. Etched into a stone wall, with a graffiti themed edge and a blueprint of the Big Brother house imprinted above the eye, it is unmistakably ‘revolutionary’ and is destined to become one of the most popular representations of the new series.