‘Nigerians watch Youtube video 4bn hours every month’

Celestine Achi told particpants at the capacity building workshop organised for journalists by the National Information Technology Development Agency (NITDA) in Abuja yesterday that internet users in Nigeria log in and watch videos on Youtube thousand of hours daily, making Nigeria one of the topmost countries that use the medium on daily basis.According to Achi, […]

Celestine Achi told particpants at the capacity building workshop organised for journalists by the National Information Technology Development Agency (NITDA) in Abuja yesterday that internet users in Nigeria log in and watch videos on Youtube thousand of hours daily, making Nigeria one of the topmost countries that use the medium on daily basis.
According to Achi, Nigerian women use most of these hours as they form 80 per cent of Youtube subcribers in the country.
He said most of the Nigerian Youtube visitors logged in through their mobile phones, adding that this has increased mobile based internet hits in the country to 60.69%.
About 30.31 % others log on to the internet through their desktop computers, Achi, who is the Chief Digital Marketing Strategist of Cihan Group, said.
Current figure of number of active mobile phones in Nigeria is 110 million, this is according to the Nigerian Communications Commission(NCC).
NCC’s Executive Vice Chairman Eugene Juwah revealed at the just concluded International Telecommunications Union (ITU) in Busan, South Korea, that active cell phone subcribers now stand at 132 million while mobile penetration is about 69%.
Nigeria is the largest mobile market in Africa and the tenth largest in the world but with low PC and fixed line penetration.