Al Jazeera adds ‘Nollywood’ to its programming bouquet

Al Jazeera English has added a new documentary, ‘Nollywood’ to its programming catalogue. The documentary features Nigeria’s prolific film industry and its evolution which has developed into a USD5.1 billion industry, with over two billion viewers around the world, reported Screen Africa. “In Nigeria, and in the rest of Africa, people watch Nollywood before watching […]

Al Jazeera English has added a new documentary, ‘Nollywood’ to its programming catalogue. The documentary features Nigeria’s prolific film industry and its evolution which has developed into a USD5.1 billion industry, with over two billion viewers around the world, reported Screen Africa.
“In Nigeria, and in the rest of Africa, people watch Nollywood before watching an American blockbuster,” said Victor Okhai, Director of the International Film and Broadcast Academy Lagos.
“In France, they would watch Hollywood before they would watch French films. In Germany, they watch Hollywood before they watch German films. And so on. What we’ve demonstrated here is that with powerful storytelling we’ve been able to conquer what none of the others have been able to do.”
Nollywood traces the disputed roots of the industry, from Nigeria’s colonial film industry to its pioneering TV industry.
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