“Onga family TV show aims to promote culture, tourism”
The producer Onga seasoning, Promasidor Nigeria Limited has explained that the need to preserve Nigeria’s culture and tourism legacies, necessitated the sponsorship of the weekly magazine family TV show, known as ONGAcious. At a media interactive session in Lagos, the Marketing Manager of the company, Abiodun Ayodeji said the educative programme has taken off on […]
The producer Onga seasoning, Promasidor Nigeria Limited has explained that the need to preserve Nigeria’s culture and tourism legacies, necessitated the sponsorship of the weekly magazine family TV show, known as ONGAcious.
At a media interactive session in Lagos, the Marketing Manager of the company, Abiodun Ayodeji said the educative programme has taken off on selected TV stations such as: TVC Lagos, African Magic Family (DSTv and GOtv), OSRC TV Akure, STV Jos, ABS Awka, NTA Kano, NTA Ilorin, NTA Kaduna, NTA Aba, NTA Port Harcourt, NTA Minna, Rima TV Sokoto and Nigbati Tv (StarTimes channel 137). He explained that more channels are expected to be added to the list.
“It is important to state that the ONGAcious thrust aligns with the brand essence of Onga, which revolves on trust, family, responsibility and caring. The show has a strong appeal to families and would offer Nigerian families a rare opportunity to jointly watch an educative, informative and entertaining programme for six months,” Ayodeji said.
According to him, the show would expose the audience to the country’s rich cultural diversity and tourist attractions. He added that the series would help to preserve Nigeria’s cultural heritage as it would reconnect viewers with their ancestral roots.
“We have a very rich culture, which many people do not appreciate. The show is saying, ‘let us talk about Nigeria; let us celebrate our culture; let us talk about our local delicacies and their health benefits’. This is the only way the younger generation can appreciate the country’s culture.
“Each episode exposes viewers to the unique history, traditions and culture of a specific city or town. Apart from the documentary, an individual who is grounded in the culture of the place takes the audience through its history in an engaging manner. The show also shows the audience the array of local foods they can prepare and highlights the health benefits of such delicacies,” the Marketing Manager said.
Similarly, the Brand Manager (Onga), Sophiat Bello added that the TV stations were selected from different parts of the country to reflect the national appeal of the brand. The programme, according to her, is a pan-Nigerian programme both young and old would find valuable.