Organic Growth Strategies: How to Gain Subscribers on Social Networks?

Scaling your business is a headache for almost every entrepreneur. Everyone wants to find a “magic pill” that will increase conversions several times, a grateful audience will find you on their own, and your business will grow like wildfire. If you are thinking about how to expand your business, organic marketing may be the pill […]

Scaling your business is a headache for almost every entrepreneur. Everyone wants to find a “magic pill” that will increase conversions several times, a grateful audience will find you on their own, and your business will grow like wildfire. If you are thinking about how to expand your business, organic marketing may be the pill for you.

But in order to use this profitable tool wisely, it is important to understand what you are doing and why. This article will introduce you to seven effective marketing strategies that will help you scale your business.

What is Organic Marketing?

Marketing can be paid or free. Paid advertising includes banners, celebrity campaigns, promo videos, and everything else you launch for your own money to a wide audience. It works simply: the audience sees a classic ad, understands what they are being sold, and makes a purchase decision.

Free (or organic) marketing is a long-term strategy in which you invest resources in developing your community, managing social networks, content marketing, forming an image in the media space and much more, which ultimately leads to organic traffic for you. This is the name of the audience that subscribed/bought a product/wrote to you not after seeing an advertisement, but as a result of regular Internet surfing, having come across your activity on the network and having felt sympathy for you.

To put it as simply as possible, with the help of organic marketing, customers come to you who love your brand for its “soul” (content, messages, meanings), and not “wallet” (paid advertising, discounts, gifts for performing certain actions).

How to Get Organic Traffic: 5 Ways

So how do you get access to this magical source of an audience that comes to you on its own and does not require significant investments? You will still have to make efforts to attract it. There are at least seven organic content marketing strategies that are relevant in 2024 that could theoretically work for you.

Invest in SEO

SEO (Search Engine Optimization) is a way to increase traffic to your website by working with search engines. The better your website is optimized for SEO, the higher it will appear in search results when a user searches for something similar to your product.

Let’s take a look at what investing in SEO actually means. Here’s what it includes:

• Site Audit – analyzing pages for potential problems and potential improvements;
• Keywords – researching the most relevant keywords;
• Technical Optimization – improving site structure, loading speed, mobile responsiveness, bug fixes, and other technical aspects;
• Creating high-quality external links (backlinks) – developing a marketing strategy to get high-quality backlinks from authoritative and relevant resources;
• Local SEO optimization – setting up and optimizing profiles on platforms like Google My Business to improve visibility in local search queries;
• Image optimization – compression, selection of the right formats and adding alternative texts;
• Tools and software – purchase or subscription to professional SEO tools for analysis, tracking and improving results.

In the long term, working with SEO will bring results, because scaling a business is impossible without this tool. SEO improves user experience, works on a “hot” audience, provides high conversion and can be more economical than paid advertising.

Collaborate with partners

Collaborating with companies in your industry that are not your competitors is a powerful booster for any business. Why work alone when you can join forces? Here are some ideas for scaling with partner companies:

• Developing a unique offering on the market — a new product or service;
• Creating affiliate programs for mutual promotion — for example, exchanging backlinks;
• Joint advertising campaigns, workshops, webinars, and events;
• Collaborating in research and development, production, or logistics to reduce costs and increase efficiency;
• Joint content marketing: creating articles, blogs, videos, or podcasts with partners to share information and attract the attention of both audiences;
• Cross-promotion — discounts and promotions for the partner’s customers when they purchase your product or service, and vice versa;
• Working on educational programs and courses.

Working together with partners allows you to share audiences, increase awareness, generate new ideas, and combine potential for better results. This is a case where 1+1=11, not 2.

Create Podcasts

Podcasts have become one of the most popular tools for scaling your business in recent years for good reason. The reason for their popularity is that they fit perfectly into the hectic and busy lifestyle of the modern consumer: you can listen to them on the go, on a run, while cleaning, etc., combining valuable information with routine mechanical actions.

For the audience, podcasts are a way to get valuable information or just have fun, and companies use them to create a deeper connection with potential customers. For businesses, podcasts become a bridge that connects them with future buyers. After all, when people regularly listen to someone, they begin to trust them and feel sympathy. The owner’s or company representative’s own brand plays an important role here.

Interesting and useful releases are easily spread across the Internet thanks to recommendations — and this is additional traffic. When a listener shares a podcast with friends or colleagues, audience growth occurs completely organically. Even with minimal investment in promotion, quality content marketing can reach a large number of people and help with scaling.

Take care of SMM

If you imagine that your business is a store, then social media marketing (SMM) is a showcase that visually demonstrates your product and attracts people passing by.

Today, the presence of almost any company on social networks is considered key to scaling. This includes:

• Having active accounts in 2-3 social networks (Instagram, Facebook, TikTok and others);
• Regularly maintaining stories and posts;
• Interaction with the audience;
• Clear navigation (the user knows where to see prices, how to buy a product, who to ask a question);
• Content adapted to the specifics of social networks.

If you do not invest in SMM, you deprive yourself of a profitable source of organic audience. Every day, one business after another “shoots” on social networks: one has a viral video, another has a cute photo, and the third has a post with reflections. The result is one — a practically free increase in audience for everyone who allocates a budget for content marketing. View more about organic growth through content.

Write articles for a blog

A blog performs several useful functions at once: it establishes a connection between your business and your audience, introduces potential buyers to the product in more depth, and promotes the page in search engines. The first two points help convince a “hot” audience to make a purchase, and the third one brings you completely new people, that is, organic traffic.

In order for a blog on your site to work for you and become a full-fledged tool for organic content marketing, you need to:

• Publish useful, unique, and high-quality articles that answer the questions of your target audience;
• Use keywords, high-quality internal and external linking, optimized meta tags and titles, and other SEO tools;
• Regularly update old articles in accordance with your current marketing strategy, adding relevant information;
• Publish articles on other popular blogs in your niche to attract a new audience;
• Use videos, infographics, and images to make your content more engaging;
• Optimize your articles for different devices.

Organic content marketing is a direct way to attract and retain customers in the long term. It can be a useful tool in any niche if used correctly. Test different approaches to getting organic traffic and determine which strategies work best for you.