Plaudits for N Vision 74 ‘rolling lab’

Hyundai Motor Company has been recognized yet again for its design competitiveness by winning six top honours at the 2023 Good Design Awards in the US, including four in the Transportation category and two in the Interactive Media category. Notably, Hyundai’s N Vision 74 ‘rolling lab’ achieved a global design awards ‘grand slam’. “We feel […]

Hyundai Motor Company has been recognized yet again for its design competitiveness by winning six top honours at the 2023 Good Design Awards in the US, including four in the Transportation category and two in the Interactive Media category.

Notably, Hyundai’s N Vision 74 ‘rolling lab’ achieved a global design awards ‘grand slam’.

“We feel a tremendous sense of honour to receive acknowledgement from the Good Design Awards for these significant vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design.

“This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D centre.

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“It highlights the remarkable competitiveness of Hyundai’s design identity within the global market.”

Hyundai achieved the honour of having four products, including N Vision 74, IONIQ 6, Azera and Kona, selected in the Transportation category.

N Vision 74 is part of Hyundai Motor’s heritage communication efforts that seek to find the vision of the future through the bold spirit of the first independently developed Korean sports car prototype, the ‘Pony Coupe Concept,’ unveiled in 1974.

IONIQ 6 drew attention with its sleek exterior and stylish interior design. With a smooth streamlined design that minimizes wind resistance, the all-electric vehicle achieved the highest aerodynamic coefficient (Cd) of 0.21 among all Hyundai motor vehicles, combining sensibility and efficiency.

Grandeur stood out with its advanced design that reinterprets the heritage designs of previous models.

With a futuristic exterior styling and an interior that maximizes comfort and luxury, it embodies the image of Hyundai Motor’s flagship sedan.

Kona features a future-oriented image unique to electric vehicles while inheriting the existing iconic design elements. The seamless horizon lamp that spans the front, the prominent surfaces and the sharp lines harmonize to emphasise elegance.

“With this intuitive and attractive design, we’ve provided a familiar and comfortable interface for our customers to enhance their overall experience,” said Haeyoung Kwon, Vice President and Head of Infotainment Development Centre.

“We are proud to offer these award-winning features that truly prioritize the needs and satisfaction of our valued customers,” Kwon added.