Ramadan: Midea apartners food outlets on fasting recipes

An electronic appliances firm, Midea has partnered with selected chefs to develop nourishing recipes infused in small appliances to make preparing Sahur and Iftar meals easier for Muslim faithful during Ramadan. In a statement, the campaign tagged ‘Midea Ramadan’, will feature activities aimed at supporting the Nigerian Muslim communities by feeding and sharing of gifts […]

An electronic appliances firm, Midea has partnered with selected chefs to develop nourishing recipes infused in small appliances to make preparing Sahur and Iftar meals easier for Muslim faithful during Ramadan.
In a statement, the campaign tagged ‘Midea Ramadan’, will feature activities aimed at supporting the Nigerian Muslim communities by feeding and sharing of gifts that will help them make the most of the fasting season.
It added that it was aimed at promoting the culture of sharing, giving and caring during the fasting period.
“The holy month of Ramadan is here, and the leading global appliance company, Midea is igniting the culture of giving while also promoting family bonding through a series of activities.
“Midea will be spreading the message of love, giving and sharing among Muslims in 3 major cities (Lagos, Ibadan and Kano), while emphasizing the importance of small domestic appliances (SDAs) using these appliances in making meals for breaking of fast (Iftar),” the statement read.
The firm’s Marketing Manager Nigeria, Kenneth Ekwueme underscored the importance of the campaign.
“Muslim faithful fast for long hours. Midea small domestic appliances can be used to prepare some of the most nutritious meals for balancing the protein and calcium that the body needs in the face of long hours of fasting.
“Research has proven that breakfast is the most important meal of the day and this can happen by using Midea SDAs.

“To welcome this special time of the year, Midea will be using various platforms to support Muslims through the holy month of Ramadan by reminding them to reflect, prepare their zakat offerings and encourage family and friends.” he said.