Real estate firm to ease property transaction in Nigeria

A digital platform developed in the United States to manage real estate transactions has been introduced into the Nigerian property market, offering agents and brokers a new tool to streamline their operations. Analysts estimate that over 70 percent of new property inflows now originate from Nigerians abroad. But despite this growth, the market is often […]

A digital platform developed in the United States to manage real estate transactions has been introduced into the Nigerian property market, offering agents and brokers a new tool to streamline their operations.

Analysts estimate that over 70 percent of new property inflows now originate from Nigerians abroad. But despite this growth, the market is often plagued by delays, incomplete paperwork and poor communication issues the new platform aims to address.

The software, Contract2Close (C2C), is designed to simplify the process of handling property deals from contract creation to final closure by bringing together documentation, communication, task tracking and collaboration on a single interface.

Lauren Merdinger, a U.S.-based real estate professional who developed the platform, said it was built from the ground up with agents in mind. “It’s not about flashy features. It’s about giving professionals a secure, reliable space to manage deals without the usual stress,” she said.

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“This tool couldn’t have come at a better time,” says Gbenga Ismail, Managing Partner at Gbenga Ismail and Partners, adding that  “It introduces structure and speed to an industry that urgently needs both.”