Redefining pickup with Kia Tasman

Kia Corporation has unveiled full details of the Kia Tasman, the brand’s first pickup truck.  Marking the latest addition to Kia’s extensive lineup, which includes sedan, SUV, commercial and Platform Beyond Vehicle (PBV) models, the Kia Tasman sets the benchmark for Kia’s future pickup range. The Kia Tasman has been designed to push the boundaries […]

Redefining pickup with Kia Tasman

img 20241104 wa0006

Kia Corporation has unveiled full details of the Kia Tasman, the brand’s first pickup truck. 

Marking the latest addition to Kia’s extensive lineup, which includes sedan, SUV, commercial and Platform Beyond Vehicle (PBV) models, the Kia Tasman sets the benchmark for Kia’s future pickup range.

The Kia Tasman has been designed to push the boundaries of what’s possible from a pickup and invites customers to ‘Dive into a New Dimension.’ 

With its purposeful design and cutting-edge technology, combined with class-leading convenience features and an ultra-spacious, comfortable cabin, the Tasman is poised to redefine standards in the sector, allowing drivers to explore new horizons.

Leveraging more than five decades of expertise developing special-purpose vehicles, including off-roaders, the Kia Tasman is a truly transformative pickup truck that effortlessly meets the needs of both work and leisure activities.

Progressive pickup to support a broader lifestyle 

Injecting the legacy of Kia’s SUV models with exceptional off-road capability, including the robust Mohave, the Kia Tasman has been comprehensively engineered to meet customers’ diverse needs across all forms of terrain.

“Kia’s first-ever pickup truck was created from the ground up to transform the market and respond to the growing preference for lifestyle-oriented trucks with advanced features,” said Ho Sung Song, President and CEO at Kia.

“The Kia Tasman is a progressive pickup truck that follows its own path – not the competition. The Kia Tasman combines true pickup values with exceptional capability and practicality, and advanced features that defy conventional thinking. 

This essence is instilled in our global slogan ‘Dive into a New Dimension’, enabling customers to broaden their horizons. 

It offers world-first solutions for those seeking a lifestyle vehicle for leisure and outdoor activities while meeting the needs of small business operators, such as traders and farmers.”

Exterior Design – A fresh approach to aesthetics

The Kia design team deliberately shunned the familiar form language that has dominated the pickup genre for decades. 

This fresh approach to aesthetics strips away the unnecessary to begin with a basic, honest form that highlights the vehicle’s sense of solid power through simple yet functional elements, without relying on the oversized styling that has come to dominate the pickup segment.

“Created especially for explorers, adventurers and people who like to get things done, the Kia Tasman is designed to serve as a dependable companion in every situation,” said Executive Vice President and Head of Kia Global Design, Karim Habib.

“Solid and capable, its design begins with an honest form, using simple and rugged elements to capture a spirit of practicality. The Kia Tasman is a pickup truck that effortlessly blends lifestyle and utility, and represents our commitment to always bring bold and innovative ideas to our customers.”

The Kia Tasman projects power, confidence and capability in equal measure. An expansive radiator grille and bumper design emphasise the pickup’s width, while the hood trim and grille frame the familiar Kia Tiger Face, featuring vertically oriented signature lighting incorporated into the headlamps.

The upright windshield and rear glass contribute to the Kia Tasman’s bold silhouette, reinforced by the 45-degree angles of the vehicle’s striking graphic elements. The unique fender design combines practical functions, such as headlights and storage units, demonstrating functionality and clear, confident design.

At the rear, the Kia Tasman visually reinforces its highly practical nature. The tailgate showcases a bold, stamped logo, while the tailgate handle and high-mounted stop-lamp are seamlessly integrated for enhanced functionality and a utilitarian character.

A total of nine colours are available on the Kia Tasman: Clear White, Snow Pearl White, Steel Gray, Interstellar Gray, Cityscape Green, Runway Red, Aurora Black Pearl and new hues Tan Beige and Denim Blue. 

Interior design – Purity and practicality combined

Just as the Kia Tasman’s exterior aesthetic breaks free from conventional thinking, the pickup’s interior introduces a bold new dimension of design quality for pickup customers. Purity and simplicity are prioritised in equal measure through a practical cabin that will remain a dependable partner to the user through the years.

The robust and rugged space is in keeping with the character of a pickup truck. The interior design leverages concise, symmetrical proportions to create a stable, balanced appearance.

Large air vents featuring a honeycomb pattern – a key theme of the interior – emphasise the functionality of the ventilation. A multi-function steering wheel and the modern, minimalist lower centre dashboard and tunnel sections with carefully positioned buttons provide intuitive control of the Kia Tasman’s advanced technology.

Luxurious, sophisticated shapes and details applied throughout the cabin raise the bar further for pickup interior design.