IT World • Created March 3, 2017 14:40

Round-up on 2017 social media week

The 2017 social media week took place simultaneously in various cities across the world. In Nigeria it was hosted in Lagos. Social Media Week is one of the biggest annual events in the industry, this is because Participants learn about the latest trends and best practices in media and technology. Some of the areas are: […]

Round-up on 2017 social media week

The 2017 social media week took place simultaneously in various cities across the world.

In Nigeria it was hosted in Lagos.

Social Media Week is one of the biggest annual events in the industry, this is because Participants learn about the latest trends and best practices in media and technology.

Some of the areas are:

  •    How to navigate today’s major social platforms
  • ·         Data marketing, A/B testing, and social analytics
  • ·         Paid media strategy and audience building
  • ·         Video content, advertising, and distribution
  • ·         Publishing, storytelling, and content marketing
  • ·         Millennials and the future of work
  • ·         Mobile and ephemeral messaging
  • ·         Virtual and augmented reality
  • ·         AI, Chatbots, and machine learning

The week-long event saw a Facebook presentation on "The Future of Media" anchored by Chris Cox, Chief Product Officer at Facebook.

The 2017 social media week was held across 3 continent 3 cities; Lagos, Hamburg and New york

According to their website "#SMW17 has officially begun in Hamburg (#SMWHH), Lagos (#SMWLagos), and New York (#SMWNYC), as well as our participating SMWi cities: SMWi Atlanta (#SMWiATL), SMWi Austin (#SMWiAustin), and SMWi Copenhagen (#SMWCPH)."

This year’s conference started on the 27th of February and ended on the 2nd of march 2017.

The global theme was “Language and the Machine: Algorithms and the Future of Communication.”

As part of the programme, Governor Nasir El-Rufai of Kaduna state spoke on "Technology as a Policy Imperative." under the #GovTalkNG segment.

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