Sales surge as Lagos 100-hour event nears close

Sales surge as Lagos 100-hour event nears close From Dotun Omisakin, Lagos Sales activity has intensified at the ongoing “Gathering on 100” event in Lagos as the 100-hour non-stop social experience approaches its conclusion. The youth-focused event backed MTN, which began on Wednesday, April 22, is set to end on Sunday at the National Stadium […]

Sales surge as Lagos 100-hour event nears close

From Dotun Omisakin, Lagos

Sales activity has intensified at the ongoing “Gathering on 100” event in Lagos as the 100-hour non-stop social experience approaches its conclusion.

The youth-focused event backed MTN, which began on Wednesday, April 22, is set to end on Sunday at the National Stadium in Surulere, drawing thousands of young people daily for a mix of entertainment, networking, and commerce.

Vendors and creators said they have enjoyed increased patronage, with many citing improved visibility and strong customer engagement.

A visual artist and tattooist, Urchez, said the event has significantly boosted exposure for his work.

He noted that he had tattooed more than 40 people within the first two days, offering speed flash tattoos starting from around N10,000 for minimalistic designs.

“There are a lot of people here. I’ve met a whole lot of new people, and that connection is really valuable,” he said.

Another vendor, Amma Hubert of Amma Juice, described her experience as positive, particularly in terms of networking.

Although it was her first day at the event, she said sales had been “okay” and highlighted opportunities to connect with other vendors and potential customers.

“I have got to meet a couple of new people who are also very much interested in the brand. I mean, it’s been very okay,” she said.

One of the event organisers, Matthias Kupoli, said the initiative was created to provide a safe and collaborative space for young people.

We are trying to foster community for the next generation of adults and leaders for this country.

“We don’t just think about ourselves as our individuals, but we think about ourselves as a community, a collective of thinkers and builders together,” he said.

He said that the platform combines digital engagement with physical interaction, encouraging participants to connect beyond their usual social circles.

Kupoli said the event has recorded strong interest, with registrations reaching up to 18,000 prior to commencement.

He noted that attendance has continued to grow daily, including on weekdays, with some participants staying overnight to take part in gaming, networking, and other activities.

He added that vendors were given free stalls and encouraged to offer services either free or at discounted rates to reduce barriers to participation and foster community engagement.