Samsung streamlines operations in Africa, refocuses strategy in Nigeria

Samsung Electronics West Africa (SEWA) is refocusing its vision and strategy for Nigeria, the West African sub-region and the continent in general.  The exercise, the company said, is geared towards stimulating a higher level of operational efficiency, with the overarching objective of providing customers with the highest quality products, sales and services. Through this process, […]

Samsung Electronics West Africa (SEWA) is refocusing its vision and strategy for Nigeria, the West African sub-region and the continent in general. 

The exercise, the company said, is geared towards stimulating a higher level of operational efficiency, with the overarching objective of providing customers with the highest quality products, sales and services. Through this process, the company will shore up its market leadership position across the continent.

SEWA is constantly exploring ground-breaking ways of providing its customers with best-in-class products, sales, support and marketing functions, said President and CEO, Samsung Electronics, Africa, Mr. Sung Yoon.

“We wish to reiterate our commitment to this market and our focus on delivering the highest quality products, service and support, for which our customers have come to admire us. We can assure all our stakeholders that, as an organisation, we have gained useful insights from events of our recent past, both positive and negative, and are confident that the lessons learned will help propel us into our next phase of growth,” he added.