Simba group empowers women Tricycle drivers

The Simba Group recently launched an initiative to support and empower women seeking to take up gainful employment as riders of tricycles, commonly known as ‘Keke’. The company represents TVS Motors of India and is engaged in the assembly, distribution and servicing of TVS King – the leading brand of ‘Keke’ in the country. Speaking […]

The Simba Group recently launched an initiative to support and empower women seeking to take up gainful employment as riders of tricycles, commonly known as ‘Keke’.
The company represents TVS Motors of India and is engaged in the assembly, distribution and servicing of TVS King – the leading brand of ‘Keke’ in the country.
Speaking at a recent event held for women in Eleyele, Ibadan, Mr Vijay Patil of Simba Group explained that “increasingly we are seeing more and more women showing interest in driving tricycles due to the attractiveness of this form of employment, and it is our goal at Simba to create and develop the ecosystem necessary for women to be empowered and feel safe and welcome in this industry.”
The purpose of the event was to bring together women who form part of a growing demography of those already driving the vehicles and women who have an inclination towards joining them
Mrs Lawson Titilayo Adewola, one of the women drivers of TVS King attending the event, explained that economic hardships facing her growing family prompted her to seek the opportunity, and that the business allowed her to save money whereas previously all profits were being reinvested into her shop.
She further explained: “Since the start I have only been using TVS and I am happy with the company and I am proud to be a women driver. When men see me driving they are very encouraged and when women see me they can hardly believe it. Everybody prefers to come into my tricycle.”