IT World • Created June 1, 2015 04:00

Smile Communications tasks bloggers on professionalism

The Chief Marketing Officer, Smile Communications Nigeria Limited, Mrs. Alero Ladipo made the remark during a presentation titled: ‘How to Promote Your Blog’, during the West Africa Blogger Conference (WABC) 2015, held in Lagos recently. Ladipo said that in as much as bloggers must ensure explicit, informative and clearly defined content delivered with passion and […]

Smile Communications tasks bloggers on professionalism
Smile Communications tasks bloggers on professionalism

The Chief Marketing Officer, Smile Communications Nigeria Limited, Mrs. Alero Ladipo made the remark during a presentation titled: ‘How to Promote Your Blog’, during the West Africa Blogger Conference (WABC) 2015, held in Lagos recently.
Ladipo said that in as much as bloggers must ensure explicit, informative and clearly defined content delivered with passion and fun, they should not relent in professionalism in order to attract right businesses to monetize the enterprise.
She listed qualities that distinguish bloggers from others to include sticking to their already created niches built on professionalism, uniqueness, responding quickly to trends, invest in the content design, while building on loyal audience, relationships and reaching out to experts.
She revealed that Smile Communications is already preparing grounds to partner with 10 bloggers to support them in lifting the platforms to greater heights.

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