Swarovski unveils new brand ambassadors, opens new outlet in Lagos

After 129 years of existence, global jewelry and accessories brand, Swarovski, has officially unveiled new brand ambassadors for the Swarovski brand in Nigeria; and launched a new retail outlet in Palms mall, Lekki. Nigerian digital artist, actor, commercial model, brand & communications strategist, and influencer, Enioluwa Prince Adeoluwa, as well as Nigerian actress and model, […]

After 129 years of existence, global jewelry and accessories brand, Swarovski, has officially unveiled new brand ambassadors for the Swarovski brand in Nigeria; and launched a new retail outlet in Palms mall, Lekki.

Nigerian digital artist, actor, commercial model, brand & communications strategist, and influencer, Enioluwa Prince Adeoluwa, as well as Nigerian actress and model, Efeilomo Michelle Irele were unveiled as the new King and Queen of the Swarovski Nigeria brand.

Head of Business Operations, Polo Limited, Nduka Olamoniso, in his welcome remarks recounted the milestones of Swarovski since the opening of their first store in Nigeria, in 2019. While reiterating the goal of Swarovski to create jewelry pieces for all races and classes of people.

He said, “It was the dream of Daniel Swarovski to create jewelry for every woman. In our stores, we have amazing designs, beautiful pieces that match corporate wear to casuals to party wear. The Swarovski brand is here to create an interesting jewelry experience for all women.”

• Maiduguri flood: Dantata donates N1.5bn, NEDC N3bn to victims
• LP crisis: Nenadi Usman remains PDP member – Abure

Nduka also stated that though the devaluation of the naira and economic downturn has affected lots of brands and services, the Swarovski brand makes efforts to maintain fair prices to give local shoppers opportunities for the Swarovski experience.

Head of Marketing, Polo Limited, Chika Nnadozie also described the event as a very important milestone showing the excellence and artistry that defines the Swarovski Nigeria brand.

According to her, the Swarovski brand has come to be recognised, over the years, for its excellence, craftsmanship and attention to details which has informed the partnership with Polo Limited, blending the global and local sophistication to put the Swarovski brand at the foremost in the Nigerian market.

Other ambassadors in attendance included Erica Nlewedim, Tsakute Jonah ‘Saskay’, Angel Obasi, Ify Okoye amongst others.