Tablets popularity hurting PC sales – Report
Many dwellers of urban areas in Nigeria do not longer see the need to own PC because they now have tablets and smartphones. According to preliminary results released by IDC, shipments of PCs into the Middle East, Africa, and Turkey slowed 18.3% year on year during the second quarter of 2013 to total 4.4 million […]
Many dwellers of urban areas in Nigeria do not longer see the need to own PC because they now have tablets and smartphones.
According to preliminary results released by IDC, shipments of PCs into the Middle East, Africa, and Turkey slowed 18.3% year on year during the second quarter of 2013 to total 4.4 million units.
Desktops were the hardest hit, with shipments down 20.0% year on year to 1.8 million units, while notebook shipments declined 17.1% over the same period to total 2.6 million units.
“A growing portion of end users, primarily from the consumer segment, are shifting their spending from PCs to tablets and smartphones,” said Fouad Rafiq Charakla, a research manager for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.
“This was accompanied by ongoing instability in several parts of the Middle East and Africa region, which resulted in PC spending by both the commercial and consumer segments plummeting at an even faster rate.”
“Intel and Microsoft have made keen efforts to revive the position of PCs against tablets, particularly in light of the latter adapting its operating system to a touch-screen interface,” said Charakla.
Meanwhile, in the UAE, a sharp decline in PC sales through the retail channel combined with instability in a number of key re-export destinations to drive a considerable decline in shipments into the country.
“Ongoing political instability in neighboring Syria continues to negatively impact the PC markets of Jordan and Lebanon,” said Victoria Mendes, a research analyst for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.
“And the impact of this instability is being exacerbated by the cannibalization of these PC markets by tablet devices. The home segment suffered the most as consumer sentiment remains very low in these countries, while the absence of large commercial and public sector deals further contributed to the decline of the overall PC market across the Levant region.”
HP continued to lead the Middle East, Africa, and Turkey PC market during the second quarter of 2013, despite suffering a decline of 19.5% year on year.
Similarly, Dell posted a 17.5% year-on-year drop in shipments into the region, but was able to hold on to second place in the vendor rankings. Dell also managed to secure a large PC delivery into the Saudi education sector during the quarter.
As was the case in previous quarters, Lenovo experienced the fastest growth in the region among the leading vendors, with its shipments increasing 17.1% year on year to maintain its position at number three. Samsung climbed to fourth place after posting year-on-year shipment growth of 7.9%, while a drastic 42.1% decline for Acer resulted in the vendor slipping down to fifth.