Top brands ride on MTN to reward Nigeria with free morning call initiative

GMN is a corporate social responsibility (CSR) as well as advertising-funded initiative that will enable subscribers enjoy free talk time within the hours of 5am to 8am daily. The initiative, which has kicked off on May 29, requires callers to subscribe to make them eligible to enjoy free calls.Speaking during a press conference to announce […]

GMN is a corporate social responsibility (CSR) as well as advertising-funded initiative that will enable subscribers enjoy free talk time within the hours of 5am to 8am daily.
The initiative, which has kicked off on May 29, requires callers to subscribe to make them eligible to enjoy free calls.
Speaking during a press conference to announce the GMN initiative the MD/CEO, Media Perspectives, Tayo Oyedeji stated that the campaign was a CSR initiative conceived to enable phone users to make extended phone calls.
He added that for subscribers to enjoy this free call, they have to make a 3-minute straight call to an MTN number and get 30 minutes FREE to continue on the same call. To receive this benefit, customers will be required to text GMN to 131.
The service which is available only on the MTN network is an innovation that will deploy mobile advertising while making phone calls free.
Oyedeji said, “we appreciate how important communication is to the lives of the Nigerian people. We also recognise that the current economic situation has caused a reduction in spending power. The campaign aims to put money back into the pockets of subscribers so they can use the savings for themselves and their families. We are happy to collaborate with likeminded corporate organizations to provide an opportunity for phone users to enjoy quality talk time for free through the GMN initiative.”