Entrepreneurship Success: Branding (II)
“Products are made in a factory, but brands are created in the mind.” – Walter Landor Last week, we defined what branding is, its benefits as well as
Opinion
The latest opinion, comments, discussions and features from Daily Trust.
APC presidential primaries: Buhari’s betrayal and the northern governors’ redemption
In the end, the Republic has been saved. But the announcement by President Buhari last Tuesday that he be allowed by his party, the ruling All Progres
Our democracy and the prospects of its ruination
In the next few days, the political parties would have ended their controversial primaries and congresses. The rest of us will heave a sigh of relief
Solving the Tinubu problem
The emergence of former Vice President Atiku Abubakar as the flag-bearer of the People’s Democratic Party in the 2023 presidential election has, expec
Moderate your ambitions, hope for good
It’s natural and permitted by religion for us to aspire for the good things of life. Allah states in Qur’an 28:77 that while man is encouraged to use