Toyota’s new global vision puts focus on emerging markets, exciting cars

Specific to new products, Toyota is putting the priority on “product appeal,” ranking it even ahead of building environmentally responsible cars in its new plan. Toyota aims to build “genuinely exciting models” and “greatly improve the design and feel” of its cars. This is to help the company to cover its losses of previous recall. […]

Specific to new products, Toyota is putting the priority on “product appeal,” ranking it even ahead of building environmentally responsible cars in its new plan. Toyota aims to build “genuinely exciting models” and “greatly improve the design and feel” of its cars. This is to help the company to cover its losses of previous recall.

That’s not to say that Toyota’s continued work on ‘green’ cars will diminish. Highlighted just after “product appeal” in the company’s new Global Vision are “Models for Minimizing Environmental Impact” with Toyota planning 10 more new hybrids by 2015, while it develops a a full range of plug-in hybrids, EVs and fuel cell models. Toyota claims it will, “lead [the] industry in tackling technological advances that will spawn next-generation mobility,”

As for the Lexus brand, the plan is to focus on quality and value, while also deliver a more emotional ride with advanced technology and a focus on design.

Globally, Toyota aims to put the focus on emerging markets. Currently Toyota is skewed towards industrialized nations that make up 60 percent of its global sales. That will change by 2015, with an even 50/50 split.