Trustfund pledges innovative services

Managing Director of Trustfund Mrs. Helen Da-Souza made the pledge weekend in Abuja at the end of a week-long Corporate Compliance and Ethics Week organised by the company for its staff.Da-Souza said that the level of enrolee awareness and sophistication recorded in the pension sector of the Nigerian economy has been phenomenal since the contributory […]

Managing Director of Trustfund Mrs. Helen Da-Souza made the pledge weekend in Abuja at the end of a week-long Corporate Compliance and Ethics Week organised by the company for its staff.
Da-Souza said that the level of enrolee awareness and sophistication recorded in the pension sector of the Nigerian economy has been phenomenal since the contributory pension scheme started in 2004, adding that customers are very well aware of their rights and the kind of services they want.
“This has put all the pension fund administrators on their toes to invent innovative ways of not only getting new customers, but maintaining the existing ones. Here at Trustfund, we are constantly reeling out innovative techniques to ensure we maintain our leadership position in the pension industry.
“For instance, we have fora where we meet our customers periodically to know their challenges and how we can solve those challenges. We also use those fora to clear areas of misunderstandings. No doubt, these avenues have provided the opportunity of knowing our customers better and how to meet their demands,” she said.
The company’s Chief Compliance Officer Mrs. Rachael Osa Obi speaking on the importance of customer satisfaction to Trustfund said “it costs five times as much to win a new customer than to keep a current one. Connecting to our customers on an emotional level is the key to establishing a lasting relationship with our brand.
“We must go beyond simply registering customers to developing strong bonds. It is essential that we provide unique customer experience by proactively anticipating our customers’ needs and expectations and exceeding them every time. That is excellence.”