Unilever fetes S/West women

Hundreds of women from different states in the South West geo-political zone were treated to an ‘Owambe’ party in Ibadan, Oyo State capital, over the weekend by Unilever Nigeria Plc as the organization commended the institution of marriage, children’s upbringing and homemaking, among others. The event which marked the end of “Unilever’s Sunlight 13 week-long […]

Hundreds of women from different states in the South West geo-political zone were treated to an ‘Owambe’ party in Ibadan, Oyo State capital, over the weekend by Unilever Nigeria Plc as the organization commended the institution of marriage, children’s upbringing and homemaking, among others.
The event which marked the end of “Unilever’s Sunlight 13 week-long Alarambara Radio Drama series on selected radio stations in the South West” was an avenue by the conglomerate to engage its teeming customers and potential customers in a relaxed and friendly setting, according to the Brand Manager, Sunlight Detergent, Mr. Ojeabuo Akhiojemi.
Akhiojemi described the event as part of the on-going efforts by the conglomerate to educate Nigerian women on their social responsibilities.
The event featured notable Nollywood stars who entertained the audience for several hours.
Addressing the gathering, Akhiojemi reiterated the importance of women in the society saying it was this that informed the decision of the organization to embark on a journey to educate women on various issues concerning personal development, homemaking, social relationship, marriage, amongst many others.
He said: “As we all know, the importance of women cannot be overemphasized in any society – be it in children’s upbringing, homemaking and general wellbeing of the society. It was this that informed the decision of Unilever’s Sunlight 2-1 detergent to embark on a journey to educate women on various issues bothering on personal development, homemaking, social relationship, marriage, amongst many other important topics that could help them become “Sunlight” women through its radio drama series.
Akhiojemi further told the women group that the essence of Sunlight detergent could be captured in two words, “Fragrance” and “Cleaning” explaining that these are two benefits that could be gotten from the household detergent.
According to him, Unilever in its efforts to follow trends, had improved on its products by injecting fragrance and cleaning power as manifested in the recent demo washes held in Lagos and Abuja.
 “The end result of which had once again proved Sunlight 2-1 as the only detergent that offers customers burst after burst of freshness,” he said.