Unilever showcases the pureness of a mother’s love
The campaign spearheaded by the premiere of the latest stage play directed by internationally acclaimed Playwright and Director, Wole Oguntokun, and titled the same as the campaign theme. Speaking on the campaign and stage play, Brand Building Director, Unilever Nigeria Plc, David Okeme, said “the love of a mother cannot be compared to anything […]
The campaign spearheaded by the premiere of the latest stage play directed by internationally acclaimed Playwright and Director, Wole Oguntokun, and titled the same as the campaign theme.
Speaking on the campaign and stage play, Brand Building Director, Unilever Nigeria Plc, David Okeme, said “the love of a mother cannot be compared to anything else in this world. It is the purest love ever known. We celebrate mothers everywhere because if not for them, where will the world be today? It is only the love of a mother that would make her make sacrifices for her children and the entire family.”
Okeme said that the stage play is giving Unilever the opportunity to showcase and give audiences the experience of a story that displays purity to that of a mother’s love. He reiterated that the love of mothers, as the campaign theme implies, is the thrust of the entire stage play. It also is an opportunity to show case the care Unilever Brand’s like Vaseline, Close-up, Lifebuoy, and the rest have shown to Nigerians.
Wole Oguntokun, since 1998, has produced and directed satirical stage dramas such as, “Who’s Afraid of Wole Soyinka?”, “Rage of the Pentecost”, “Ladugba!”, “The Other Side”, his adaptation of ‘The Pied Piper of Hamelin’ titled “Piper, Piper” and his play on the dangers of HIV/AIDS, “Gbanja Roulette.”
Wole has also worked with mothers of the Nigerian stage, he featured the matriarch of Nigerian Drama, Taiwo Ajayi-Lycett in his stage play, “The Other Side” starring Kate Henshaw-Nuttall “The Inheritors” featuring Joke Silva and “Anatomy of a Woman” featuring Stella Damasus-Aboderin.