US firm introduces new messaging app in Nigeria

One of the US-based Unicorn, Gupshup has introduced a new conversational app to transform businesses in Nigeria. The messaging app firm also announced the acquisition of Knowlarity Communications, a cloud communications company. Knowlarity offers cloud telephony, contact center automation, AI-powered voice assistants and speech analytics solutions to over 6,000 customers across 65 countries. Disclosing this […]

One of the US-based Unicorn, Gupshup has introduced a new conversational app to transform businesses in Nigeria.

The messaging app firm also announced the acquisition of Knowlarity Communications, a cloud communications company. Knowlarity offers cloud telephony, contact center automation, AI-powered voice assistants and speech analytics solutions to over 6,000 customers across 65 countries.

Disclosing this to some Nigerian journalists from Silicon Valley, United States via zoom on Thursday, the co-founder and CEO, Gupshup, Beerud Sheth, said the acquisition had complemented Gupshup’s Conversational Messaging suite and will enable its operate prominently in the Nigerian market. 

Sheth said Knowlarity operates in the voice-based Conversational Engagement market, which is poised to transform contact-centres, IVR systems, and smart voice systems, that will account for a total addressable market (TAM) of nearly $18 billion in 2024.

“As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity’s products, Nigerian businesses will now be able to build seamless conversational experiences across both messaging and voice channels’’, the Gupshup CEO said.

Also speaking during the zoom meeting, the CEO of Knowlarity Yatish Mehrotra, said the acquisition will lead to richer experiences for the firm’s existing and future customers in Nigeria and elsewhere along with product enrichment and significant geographic expansion opportunities.

“Our customer-centric, innovation-focused cultures are perfectly aligned and we see significant synergies and new products emerging from the combination of two great teams,” said Mehrotra.